160over90 | Agency Profile, Contacts, AOR, Client Relationships
Service: digital design, interactive design
|Main Telephone||(310) 399-4242|
|Main Fax||(818) 399-4244|
|Derek V.||Chief Operations Officer||CA|
Sample of Associated Brands
|David F.||Senior Vice President & Head, Account Management||CA|
|Stephanie T.||Vice President, Business Development||CA|
|Noah R.||Group Account Director||CA|
|Rachel Y.||Associate Creative Director||CA|
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Male Media Opps: ESPN launches campaign ahead of ACC program rollout
In order to promote the upcoming launch of its ACC Network (Aug. 22), ESPN MediaZone.
ESPN doesn't have a top spending period, so sellers with high ROI strategies among male and sports-oriented fans (millennial, Gen-Z skew) should reach out throughout the year to secure revenue. Per Kantar, the company primarily invests in TV, digital, outdoor, print, radio and social. It recently improved its here).
According to iSpot, a YTD national TV spend of $3.5 million has targeted men (see chart right). ESPN's 2018 spend decreased to $9.3 million from that of $11.3 million in 2017.
Within the past 12-months, Adbeat reports that the company has spent $8.9 million on digital display placed primarily through YouTube (42%), direct (25%) and Outbrain (21%) networks onto site destinations such as youtube.com, sbnation.com, espncricinfo.com, espnfc.us and espn.com. This dropped significantly from the $13.1 million spent during the previous 12-month period.
We are unsure whether or not creative AOR duties have shifted to Preacher from Red Interactive.