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1000heads | Agency Profile, Contacts, AOR, Client Relationships




Service: word of mouth marketing & social media agency

Main Telephone
(212) 941-1000
Primary Address
580 Broadway
Suite 201
New York, NY 10012
USA

1000heads Contacts

Contacts (2)
Name Title State
Deanna S. Strategy Director NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 941-1000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 580 Broadway
Suite 201
New York, NY
10012
USA

Adam W. Managing Director NY

Client Relationships


Brand Service From To Media Spend
***** social 2015 present *******
*****, ***. social 2015 present *
*****, ***. social 2011 present *
*********** ********** social 2014 present *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-Z, Millennial Social Opps: GoPro launches initiative for at-home videos amid coronavirus-related struggles, CDO hire (Score 49)


launched #HomePro HEROs, a challenge encouraging consumers to develop and share creative videos at home due to the coronavirus.

In response to the global pandemic, GoPro additionally launched free to-day shipping and returns, along with it "best deal ever:" $100 off its HERO8 Black product. The company was hit hard by the coronavirus and so far cut 20% of its workforce due to its resulting sales struggles. Despite this, the company has seen a "positive rebound in demand," according to its recent Q1 2020 earnings call. It also donated most of its N95 masks to local hospitals, donated cameras to organizations on the front lines and raised funds via a donation page for COVID-19 relief efforts.

GoPro hired chief digital officer (CDO) Aimee Lapic this year; we have already seen increased digital efforts under her leadership.

According to iSpot, it spent around $411.7k on national TV ads YTD. It did not air any ads in this channel during the same time period of 2019, but spent $334.9k in 2019 all during Q4 and $49.7k in 2018. It mainly targets millennial and Gen-Z males via this channel (see targeting right). 

Considering this young target demographic, you may also want to offer OTT, paid social and/or podcast ad space. GoPro's products are available online, which should appeal to consumers stuck at home, but its #HomePro initiative seems to target existing customers.

Agency & martech readers - You may be able to secure work under the company's new CDO, especially if you can offer digital assistance. 1000heads.