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1000heads | Agency Profile, Contacts, AOR, Client Relationships

Service: social

Main Telephone
(212) 941-1000
Primary Address
55 Broadway
24th Floor
New York, NY 10006

1000heads Contacts

Contacts (5)
Name Title State
Mike D. Chief Executive Officer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 941-1000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 55 Broadway
24th Floor
New York, NY

Deanna S. Strategy Director NY
Chloe M. Account Director NY
Savannah H. Director, Communications NY
Adam W. Managing Director, Americas NY

Client Relationships

Brand Service From To Media Spend
******** Social ********
***** ******** *** Social ******
******, ***. Social *********
********, ***. Social, Strategy, Creative *******
****, ***. Social *

See Winmo sales intelligence in action


Female Gen-Z Opps: Benefit Cosmetics launches new campaign

TikTok campaign that stars actor, comedian and social media personality Rickey Thompson. Made by Bindery, "Brow Tales" promotes Benefit's popular eyebrow products and encourage self-love and confidence. Sellers - it might Benefit you to get in touch soon to secure last-minute ad dollars.

So far this year, Pathmatics reports the company has spent approximately $464.8k on digital ads, less than half of the approximately $1m it had spent by this point last year. In 2021, Benefit's estimated full-year spend of $1.8m reached more than 6x that of $239k in 2020. The company has earned ~53.4m digital impressions YTD via Instagram (63%), Facebook (25%) and YouTube (11%) ads.

Spend will hopefully pick back up to support this new initiative. Benefit's reliance on paid social, YouTube and TikTok ads signals a Gen-Z target demographic; its target demographic also has a strong female skew. 

Agency & martech readers - I see no major signs of upcoming agency reviews here right now, so it might Benefit you better to keep the company on your radar for project-based work. Winmo states Benefit works with creative AOR MediaCom NY (media).