Insight Sources: Broadcast insights estimated by Podchaser.
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1000heads | Agency Profile, Contacts, AOR, Client Relationships
Service: social
- Main Telephone
- (212) 941-1000
Primary Address
55 Broadway
24th Floor
New York,
NY
10006
USA
1000heads Contacts
Contacts (5)
Name | Title | State | ||||||||||||
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Mike D. | Chief Executive Officer | NY | ||||||||||||
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Deanna S. | Group Strategy Director | NY | ||||||||||||
Savannah H. | Director, Communications | NY | ||||||||||||
AJ M. | Community Manager | NY | ||||||||||||
Adam W. | Managing Director | NY |
WinmoEdge
Gen-X Media Opps: Ancestry announces new lead creative agency (Score 23)
Sales lead: Contact this company's DMs to offer ad space & to see if it is planning another review.
- Wieden + Kennedy as its lead creative agency in March 2023.
- The agency is responsible for promoting Ancestry as a social and interactive activity for family members.
- Ancestry had been handling creative in-house.
Ancestry's target demographic: Gen-Xers
The company will likely:
- Review other agency relationships
- Release fresh creative work/launch a campaign
- Increase ad spend
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Ancestry spent approximately $9.3m on national TV ads YTD, an 8% increase from $8.6m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend fell by 12% from $57.7m in 2021 to $50.8m in 2022.
- Ad programming: It placed ads during programming such as ABC World News Tonight With David Muir, NBC Nightly News With Lester Holt, Dateline NBC, CBS Evening News With Norah O'Donnell, and Finding Your Roots With Henry Louis Gates, Jr.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Ancestry spent around $3.1m on digital display ads YTD, about half of the $6m spent in this channel during the same time period of 2022.
- YTD data: 415.5m impressions via Facebook (65%), Instagram (17%), desktop display (8%), YouTube (7%), desktop video (1%), and mobile display (1%).
- 2021-2022 spend: Full-year spend fell by 18% from $35.3m in 2021 to $29m in 2022.
- Ad location: It placed 96% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, cyndislist.com, and yahoo.com. It placed 4% of these ads indirectly through Google AdX+AdSense and Display & Video 360 onto sites such as onlinesearches.com, classmates.com, legacy.com, zabasearch.com, and addresses.com.
Additional channel insights
- Vivvix: Ancestry also invests in radio and local broadcast.
- Top podcasts sponsored: Unashamed with Phil & Jase Robertson, Talk Is Jericho, John Solomon Reports, and Missing.
Agency analysis:
- Opportunity: Agency reviews tend to follow one another, so reach out now to be top-of-mind.
- Current roster:
- OMD: media AOR
- 1000heads: social
- Weber Shandwick: PR