215 McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: production
- Main Telephone
- (415) 820-8700
215 McCann Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Scott D. | Founder, Partner & Chief Creative Officer | CA | ||||||||||||
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Sample of Related Brands
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| Kelly J. | President - San Francisco | CA | ||||||||||||
| Brian W. | Senior Vice President & Director, Strategy | CA | ||||||||||||
| Ryan R. | Vice President & Strategy Director | CA | ||||||||||||
| Nichole G. | Creative Director | CA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******** ********** ******* | Creative | 2018 | present | ****** |
| ******** *********** | Creative | unknown | present | ******** |
| ******* | AOR - creative | 2009 | present | ******* |
| *** ********* ****** | Creative, Digital | 2018 | present | * |
| *******, ***. | Creative | unknown | present | ******* |
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WinmoEdge
Male Millennial, Gen-X Opps: Columbia Sportswear continues focusing on D2C
In its recent Q4 earnings call, execs of
According to iSpot, the company's national TV commercials for 2019 all aired during Q4; since this is when it gets cold and nothing has been allocated toward this channel yet this year, we should see a similar pattern during Q4 2020. CS's 2019 spend reached around $2.3 million and targeted male, sports-oriented audiences (see targeting right); this marked an exponential increase from around $368.4k in 2018.
On the other hand, Adbeat reports that the company's digital display ad spend dropped significantly to ~$1.1 million (February 2019-2020) from ~$3.2 million (February 2017-2018). Most of the past year's ads were placed site direct ($776.6k) on publishers such as bustle.como ($290.9k), romper.com, outsideonline.com and gearpatrol.com.
Considering the drop in digital display and the rise in national TV, CS seems to want to reach outdoorsy older millennial and Gen-X men; since digital display is dropping, you may have an easier time offering paid social. CS also sponsors athletes such as Cathy Sharp; additionally, it uses sweepstakes such as its Promise Dream Job campaign, which awarded a winning customer with $10,000 for a positive change they wanted to create. This initiative generated over 60 million impressions, per the call. Kantar indicates that CS also utilizes search, print and local broadcast; it also used OOH in 2017 and 2018, but since we don't yet have info for Q4 2019, we're not yet sure if this carried into last year.
Agency & martech readers - Since we don't see any major triggers of agency reviews at this time, read elsewhere for more immediate opportunities. Weber Shandwick (PR AOR).