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215 McCann | Agency Profile, Contacts, AOR, Client Relationships


Service: production

Main Telephone
(415) 820-8700
Primary Address
215 Leidesdorff Street
Fourth Floor
San Francisco, CA 94111
USA

215 McCann Contacts

Contacts (5)
Name Title State
Scott D. Founder, Partner & Chief Creative Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 820-8700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 215 Leidesdorff Street
Fourth Floor
San Francisco, CA
94111
USA
Nicole S. Business Director CA
Savannah H. Associate Creative Director CA
Ryan R. Vice President & Strategy Director CA
Ian F. Copywriter CA

Client Relationships

Current Past

Brand Service From To Media Spend
******* Creative *
******** ********** ******* Creative *
******** *********** Creative *
*** ********* ****** Creative, Digital *
*******, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Digital B2B Opps: Workday announces CMO appointment (Score 50)


Sales lead: This hire will directly impact the company's marketing spend & agency roster.

  • Workday named Emma Chalwin CMO, effective July 17th, 2023.
  • She is tasked with handling all marketing operations and boosting customer demand.
  • Chalwin joins from Salesforce, where she served as EVP of global field marketing. 

Target demographic: Finance & HR DMs

The company will likely:

  • Continue shifting ad dollars from digital to TV
  • Experiment with different ad channels
  • Build out its agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Workday spent around $23.8m on national TV ads YTD, a huge increase from $3.4m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 17% from $6m in 2021 to $7m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, Super Bowl LVII Postgame, PGA Tour Golf, College Basketball, and SportsCenter. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Workday spent about $335.6k on digital display ads YTD, just 40% of the $833k spent in this channel during the same time period of 2022. 
  • YTD data: 68.7m impressions via desktop display (53%), YouTube (35%), Twitter (10%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 46% from $1.3m in 2021 to $1.9m in 2022. 
  • Ad location: It placed 62% of these ads directly onto sites such as youtube.com, twitter.com, hbr.org, bloomberg.com, and msn.com. It placed 48% of these ads through multiple indirect channels onto sites such as zillow.com, washingtonpost.com, mlb.com, espn.com, and cbssports.com. 

Additional channel insights  

  • Vivvix: Workday also invests in print and local broadcast. 
    • It holds media planning discussions in Q1, and it buys during Q4. 
  • Top podcasts sponsored: Bloomberg Surveillance. 

Agency analysis:

  • Opportunity: CMO hires commonly precede agency reviews, so get in touch now to be top-of-mind.
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.