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160over90 | Agency Profile, Contacts, AOR, Client Relationships

Service: sponsorship & event marketing

Main Telephone
(424) 653-1900
Primary Address
12400 Wilshire Boulevard
Suit 1300
Los Angeles, CA 90025

160over90 Contacts

Contacts (3)
Name Title State
Kasey V. Public Relations Manager CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (424) 653-1900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12400 Wilshire Boulevard
Suit 1300
Los Angeles, CA

Anne M. Video Production Manager CA
Andrew K. Vice President, Event Production CA

Client Relationships

Brand Service From To Media Spend
**** ******* Public Relations *

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Millennial, Gen-X Opps Update: Netflix considers lower-priced tier with more ads (Score 66)

Update:  with several companies to ramp up advertising for a lower-priced tier on its platform. This could open the door to potential OTT possibilities. Netflix's largest competitor, Disney+, is looking into a similar offering, which means they will continue going head to head. If Netflix does launch a new tier, it'll provide a wider audience with access to its platform, which means the company will likely promote the new tier heavily. This new tier is still theoretical, but we will let you know if and when Netflix makes surer plans.

In the meantime, the company has been targeting millennials and Gen-X via TV, digital, paid social, radio, print, OOH and local broadcast. Its TV commercials target a male-skewed audience. Read more details about its recent spend in the article below.

Agency & martech readers - Contact soon if you haven't yet done so; Netflix's roster hasn't shifted after the promotion of CMO Marian Lee TBWA \ Chiat \ Day (creative).

We originally published the article below on June 17:

Reach out for potential work under the company's relatively newly promoted leadership.

Chemistry. Dubbed "Love Has No Off Season," the contest-centered promotion let fans be paired with Netflix reality stars as their plus-ones to weddings this summer. We'll likely see more promotional activity around the genre throughout the summer, so sellers should contact soon to secure last-minute ad dollars.

So far this year, iSpot reports Netflix has spent approximately $27m on national TV commercials, more than double the approximately $14m spent within the same 2021 timeframe. The streaming platform ended up spending approximately $44.3m on this channel last year, down 29% from the approximately $62.6m spent in 2020. Netflix's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, The Masked Singer, This Is Us and the 2022 Indianapolis 500

According to Pathmatics, the company has allocated roughly $10.9m toward digital ads YTD, less than half of the roughly $22.4m allocated by this point last year. In 2021, Netflix's estimated full-year spend dropped significantly to $48.1m from that of $96.1m in 2020. Since the beginning of 2022, the company has earned around 1.3b digital impressions via Instagram (51%), Facebook (17%), desktop video (15%), Twitter (7%), desktop display (7%) and mobile display (3%) ads. 

Netflix usually targets relatively younger audiences, but the fact that its TV spend is increasing so rapidly while its digital spend is dwindling leads me to believe it's currently targeting older ones, primarily millennials and Gen-X. Kantar data shows Netflix also invests in radio, print, OOH and local broadcast. 

Agency & martech readers - We haven't heard of any roster shifts following the company's promotion of CMO Marian Lee TBWA \ Chiat \ Day (creative).