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160over90 | Agency Profile, Contacts, AOR, Client Relationships




Service: branding, full service

Main Telephone
(215) 732-3200
Primary Address
510 Walnut Street
19th Floor
Philadelphia, PA 19106
USA

160over90 Contacts

Contacts (5/23)
Name Title State
Darryl C. Founder & Executive Chairman PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (215) 732-3200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 510 Walnut Street
19th Floor
Philadelphia, PA
19106
USA

Cory M. Co-Chief Creative Officer & Principal PA
Patrick M. Executive Director, Creative PA
Tracy K. Director, Media & Analytics PA
Katie B. Account Director PA

Client Relationships


Brand Service From To Media Spend
****** ******'* ***** Creative *
**** ***** ************* Public Relations, Social *
********** ** ****** Creative, Digital, Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: Little Caesars taps new CMO as digital spend spikes (Score 51)


Sales Lead: Greg Hamilton became the new CMO at

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, LC has allocated roughly $79m toward national TV commercials, down 24% from the roughly $104m allocated by this point last year.
    • Last year: The pizza chain allocated around $127.7m toward this channel last year after having spent 5% less, around $122m, in 2020.
    • 2022 ad programming: LC's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, College Football, MLB Baseball, and FOX NFL Sunday.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, the company has spent approximately $43.4m on digital ads, almost triple the approximately $15.4m spent within the same 2021 timeframe.
    • YTD data: LC has earned ~4.1b digital impressions YTD via desktop video (46%), Facebook (33%), and Instagram (21%) ads.
      • The company has placed most of this year's desktop video ads site direct onto YouTube (93%) and Twitch (3%).
    • Last year: LC's estimated full-year 2021 spend, $18m, reached 59% more than that of $11.3m in 2020.
  • Additional channel insights  
    • The company invests in OOH, print, radio, and local broadcast.
    • Thanks to the aforementioned NFL partnership (more here).

Additional agency insights:

  • Opportunity: Promoted CMOs don't always conduct agency reviews as often as outside hires do, but I still suggest reaching out to remain top-of-mind.
    • ​​​​​​​An advantage will go to those with quick-service restaurant experience.
    • While all types of reviews are possible, PR and/or digital analytics hires are especially likely since LC doesn't seem to currently have agency partners handling these duties.
  • Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.​​​​​​​