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Male Media Opps: XFL strikes a sponsorship deal with Bud Light Seltzer (Score 59)
The new football league, the Major League Soccer will begin selling ad space on jersey sleeves in 2020. As the sporting industry looks for ways to keep younger viewers that are used to commercial free streaming online interested, leagues may have to allow brands to place ads on jerseys.
According to Adbeat's estimations, the league spent around $180k on digital display ads since November 2019. It placed 43% of these ads site direct ($94k) onto sites such as espn.com, espnfc.us, espncricinfo.com, thesaurus.com and theundefeated.com. It placed 43% as video ads through YouTube ($70k) onto youtube.com. Finally, it placed 26% programmatically through Google ($56k) onto sites such as dictionary.com, wwe.com and dmagazine.com.
Sellers-- Reach out now to collect last minute ad dollars for the remainder of the season. The championship game is scheduled for the last Sunday in April, so it is possible the XFL will increase spending to raise awareness for the event. The league's primary advertising channels are digital display and national TV.
Agency readers-- The XFL hired November 2019, and while agency hires commonly follow one another, I do not expect the league to make any moves until it has time to analyze the inaugural season.