Due Date: January 10, 2024; questions due December 14 (we know this is today, but wanted to keep you in the loop anyway) Scope of Work: The Metropolitan Council is soliciting proposals for MTPD Community Outreach. In this Request for Proposals (RFP), the Metropolitan Council (Council) is soliciting proposals for the following services: Assisting the Metro Transit Police Department Outreach Department (MTPDOD) with community outreach capabilities, reducing the calls for service in transit a...

Sales lead: Be prepared to reach out when this company announces a replacement.  Cyclebar lost its CMO, Billy Grenham in December 2023. Grenham spent about a year and a half with Cyclebar. He is now at Lazy Dog in the same role. We will be sure to update you as soon as a replacement is announced.  Target demographic: Millennials Once it hires a new CMO, the company will likely: Return to higher ad spend Try new marketing channels Outsource some marketing duties t...

Sales lead: This company signals it is more committed to marketing by creating this position.  Youthforia hired Tina Shim as its first-ever marketing VP. Shim joins from IPSY where she served as brand marketing SVP. She is responsible for product marketing, brand strategy, social, influencers, CRM, and eCommerce.  In other news: Youthforia named Solcomms as its first PR AOR. The agency will handle media relations, events, influencer marketing, and executive visibility. ...

Due Date: January 4, 2024; see RFP docs for other important dates Scope of Work: The Board of Regents of the University System of Georgia by and on behalf of Georgia Institute of Technology invites you to participate in a Request for Proposal on Public Relations Services for the Georgia Tech School of Electrical and Computer Engineering. Contact: Mark B Sinness // mark.sinness@business.gatech.edu RFP Link and here

Sales lead: Get in touch to offer ad space & inquire about other agency duties.  Starbucks Canada (SC) named Leo Burnett Toronto creative AOR in December 2023. Listenmore handled the review for SC. The agency will officially begin on January 1st, 2024.  Target demographic: Millennials The company will likely: Increase ad spend Launch fresh creative or an ad campaign early next year Make additional agency changes Digital and social insights (digital ad spend, e...

Sales lead: Reach out now to offer ad space. ThirdLove has entered a new category with its first swimwear collection. The line includes the Underwired Denim Swim Top, Classic Bikini Swim Bottom, and High Rise Swim Bottom.  The new items range in price from $50-$88.  ThirdLove's DMs said the line is in response to customer demand. Target demographic: Gen-Z & millennial women  The company will likely: Continue moving ad dollars from national TV to digital  Launch an ...

Sales lead: Start reaching out soon to offer ad space ahead of the 2024 summer campaign.  Liquid I.V. selected Anomaly as its creative AOR in November 2023. The agency is tasked with creating a summer 2024 brand campaign.  The push will be supported through TV, digital, social, and partnerships.  Target demographic: Millennials & Gen-Xers The company will likely: Continue ramping up ad spend Launch an ad campaign (summer 2024) Seek additional agency assistance (PR,...

Sales lead: Contact the new CMO now to offer ad space & agency assistance.  Paula's Choice (PC) selected Tina Pozzi as CMO, effective November 2023. Pozzi most recently served as chief brand officer of Bliss.  She now leads all of PC's marketing initiatives. This fills the vacancy we told you about when PC promoted Erika Kussmann to CEO.  Target demographic: Gen-Z & millennial women The company will likely: Continue increasing digital spend Try new ad channels Ou...

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Pet Partners (PP) hired Gwyn Donohue as CMO in October 2023. Donohue most recently served as communications & membership VP of Pet Advocacy Network. She is now responsible for all of PP's marketing operations.  Target demographic: Gen-X & millennial pet parents The organization will likely: Keep ramping up digital spend Experiment with additional marketing channels Seek agency assistance...

Due Date: February 2, 2024 Scope of Work: The State seeks a qualified Contractor with extensive knowledge of reaching targeted audiences through various communication channels, strong communication skills, and project management expertise. The selected Contractor will assist OCPSC with the continued management of `Heat Ready California Campaign' materials and the implementation of targeted outreach efforts. The Contractor will provide non-IT services for marketing and communications suppor...