Sales Lead: Chamberlain Coffee (CC) has started broadening its target demographic outside of its typical Gen-Z and millennial fanbase. This move comes not long after CC raised funding in August 2022 and more in June 2023. In September 2023, CC launched three of its coffee bags at 375+ Target stores across the nation; it had already worked with retail distribution partners such as Sprouts, Walmart, and Albertsons. This shift closely followed the hire of CMO Liz Ahern, who was hir...

Sales lead: Get in touch with the new CMO for more details about his future plans.  Bullhorn promoted Jonathan Bedard to CMO, effective September 2023. Bedard joined the company in 2019 as product marketing SVP. He is now responsible for demand generation, content, operations, and creative.  Target demographic: Businesses that need staffing assistance The company will likely: Keep increasing digital spend Try additional ad channels Seek agency assistance Digit...

Due Date: October 18, 2023 Scope of Work: The New York State Dept. of Agriculture & Markets is seeking qualified bidders to submit proposals to design & implement a comprehensive marketing & advertising campaign to promote over 50 county & local fairs throughout the State. The purpose is to develop a multi-faceted marketing campaign that will educate the general public, gain consumer attention & help increase attendance. Contact: John Ross // procurement.info@agriculture.ny.gov (primary...

Sales lead: Reach out to the new marketing SVP now for more information about her future plans.  Yelp recently promoted Brigitte Ehman to marketing SVP. Ehmam joined the company in 2016 and most recently served as VP and chief of staff. I believe this fills the CMO vacancy we told you about earlier this year. However, we will be sure to let you know if the company does hire a new CMO. Target demographic: Gen-Zers & millennials  The company will likely: Continue rampi...

Sales lead: This hire could lead to spend shifts or agency appointments.  DSW named Laura Denk president in July 2023. Denk most recently served as chief merchandising officer & EVP of Michaels.  In her new role, Denk will lead merchandising, marketing, and the customer experience.  Target demographic: Millennial & Gen-Z women The company will likely: Continue ramping up digital spend (It has already spent more YTD than it did during full-year 2022) Seek agency assis...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Biggby Coffee (BC) brought in Rita Bettino as CMO in September 2023.  Bettino spent the past five years as owner and principal of Cheetah Marketing Consulting.  Prior to that, she was the marketing director of PepsiCo Foodservice.  Bettino replaces Michele Waits, who is now the CMO of United Olive Oil Import.  We told you about BC's new regional AOR in January.  Target demographic: Millenni...

Below, you'll find a chart detailing the spending habits of top NFL advertisers - both during the regular season and during the calendar year as a whole (2022 in this case). Keep in mind that NFL spending depends largely on sponsorship and partnership deals; for example, most stadiums have a naming rights partner, Pepsi sponsored the halftime show for the last decade (Apple Music has taken over) & other brands are flexing their spend on the national and local level. In addition to more brands...

Sales Lead: Earlier in 2023, Charlotte Tilbury Beauty (CTB) selected Lisa Lesman as its NA marketing SVP. Lesman's most recent roles were Coach's global brand marketing, advocacy, and Marc Jacobs's social media VP at Coach and marketing consultant. This hire closely follows that of brand marketing AVP Kimberly Massabni in May 2023. Though at this time, Massabni seemed like CTB's top US/NA marketer, it seems like Lesman is now; we will, of course, let you know what additional informa...

Sales Lead: BlackLine promoted Zach Deming to marketing SVP a couple of months ago. Deming joined the company in February 2015 and was most recently its corporate and brand marketing VP. He seems to have succeeded Andres Botero, BlackLine's former CMO and CSO who departed in June 2023. Now, Deming leads BlackLine's global marketing team and led its major organization redesign. His efforts have included building first a product marketing team, later forming a corporate and bra...

Sales lead: Keep an eye on this brand so that you are ready to reach out as soon it names a replacement.  Dickies lost its CMO, Sarah Crockett, after about a year and a half.  Crockett is now with Nature's Sunshine Products, serving in the same role.  We will be sure to let you know when Dickies names a replacement. Read about the brand's new AORs here.  Target demographic: Male Gen-Zers & millennials  Once it hires a new CMO, the brand will likely: Keep increasing d...