Parents Opps: Party City promotes marketing VP amid CMO search (Score 58)
Aug 25, 2023

Sales Lead: Party City (PC) named Kellie Larsen as its customer experience marketing VP in July 2023. Larsen joined the company in April 2021 as its senior director after having been the director of front-end experience and fulfillment operations director at Bed Bath & Beyond. The company will likely: Implement strategy shifts Launch a new campaign Return to higher spend Conduct additional agency reviews following a recent hire (more below) Target demographic: ...

The Honey Baked Ham Company kicks off non-holiday ad campaign (Score 51)
Aug 25, 2023

Sales lead: Reach out now to score some of these extra campaign ad dollars. The Honey Baked Ham Company (HBH) just launched a campaign called "Gameday is a HoneyBaked Day." This is reportedly the company's biggest non-holiday marketing campaign ever.  The push will be supported through TV, digital video, social media, in-store, and on-site activities through the fall.  HBH tapped ESPN hosts Laura Rutledge and Katie George as brand ambassadors for the campaign.  It is also launch...

Female Millennial, Gen-X Opps: Etsy adds baby registry (Score 40)
Aug 25, 2023

Sales lead: Get in touch to help this company promote its new baby registry application. Etsy recently added a baby registry tool to its platform. This is due to the recent success of baby goods products. Current and expecting parents can now register on Etsy for personalized baby, children's, and nursery gifts.  We told you about Etsy's new creative AOR, Orchard, in July.  Target demographic: Millennials & Gen-X with a female skew The company will likely: Increase p...

Millennial, Gen-X Opps: Nestle Health Science taps new CMO & VPs (Score 65)
Aug 25, 2023

Sales Lead: Nestle Health Science (NHS) appointed Brian Groves as its CMO, effective September 11, 2023. Groves previously served at Meta (formerly Facebook) as the VP of its global clients and categories. Prior to this, he was the US CMO at Pfizer Consumer Healthcare. Now, he will lead NHS's business growth and customer satisfaction, deliver on its digital media and marketing strategy, and bolster its digital capabilities and activation. The brand will likely: ...

Millennial, Gen-X Media Opps: Red Robin to focus on local marketing, customer experience (Score 75)
Aug 25, 2023

Sales lead: Get in touch if you can help this company with any of its ongoing initiatives.  Red Robin (RR) outlined some of its marketing plans during its first (Q2) earnings report since naming Kevin Mayer CMO.  The chain sent out a marketing toolkit to unit operators as it focuses on local marketing in order to improve visibility.  It is also looking to improve the customer experience by adding new items to the menu and kicking off a restaurant renovation program.  RR has been d...

Cracker Barrel's CMO leaves the company (Score 51)
Aug 25, 2023

Sales lead: Keep an eye on this company as the next CMO will likely shift ad dollars around & make agency changes.  Cracker Barrel (CB) recently announced its CMO, Jennifer Tate, stepped down in August 2023. Tate spent three years leading marketing for the chain. As CMO, Tate handled brand management, PR, digital, and marketing strategy.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Millennials & Gen-Xers Once it hires a new CMO...

BFY Opps: Sweetgreen fills top marketing position amid spend increases (Score 72)
Aug 25, 2023

Sales lead: Get in touch with the new marketing DM now to be top-of-mind. Sweetgreen named Michael Kotick VP & marketing head in August 2023. Kotick joins from Chipotle, where he served as senior director of brand marketing. He is now responsible for marketing & menu strategy.  This fills the vacancy left by former CMO Daniel Schlossman in May.  Target demographic: Gen-Z & millennials seeking healthy dining options The company will likely: Continue increasing digital...

Digital B2B Opps: LoanPro announces CMO hire (Score 59)
Aug 25, 2023

Sales lead: Reach out now to offer ad space & agency assistance.  LoanPro named Colton Pond CMO, effective August 2023. Pond most recently served as VP and marketing head of Truv. In his new role, Pond will serve on the leadership team and handle creative, field marketing, growth, content, and product marketing.  He is also tasked with building out LoanPro's marketing team.  Target demographic: Businesses that need fintech services The company will likely: Ramp up di...

Millennial Momvertising Opps: The Children's Place more than doubles FY 2022 digital spend YTD as part of strategy shifts (Score 33)
Aug 24, 2023

Sales Lead: The Children's Place (TCP) has started leaning into digital-first marketing strategies that have involved a "significant" shift to nontraditional media, per execs in a recent earnings call. The company's four key initiatives, which underpin TCP's successful marketing transformation, are its partners, its real-time optimized media measurement, its marketing spend, and its traditional versus nontraditional marketing. TCP is working with an unnamed digital media and measureme...

Female Opps: Scooter's invests in experiential event, sponsorship under new CMO (Score 51)
Aug 24, 2023

Sales Lead: To celebrate National Dog Day on August 26, Scooter's Coffee started searching for its first-ever "Dogfluencer." Customers can enter the contest on social channels and/or at experiential events at Scooter's brick-and-mortars. According to the company's coffee chief community officer, Bill Black, this effort was designed to ramp up to the upcoming debut of a fall menu with popular pumpkin products. Scooter's also recently became the title sponsor of the Frisco Bowl colleg...