NFL sponsorships, spend ramp up in time for regular season
Below, you'll find a chart detailing the spending habits of top NFL advertisers - both during the regular season and during the calendar year as a whole (2022 in this case). Keep in mind that NFL spending depends largely on sponsorship and partnership deals; for example, most stadiums have a naming rights partner, Pepsi sponsored the halftime show for the last decade (Apple Music has taken over) & other brands are flexing their spend on the national and local level. In addition to more brands than ever affiliating themselves with the NFL, the league is also expanding its sponsors to include emerging categories, such as sports betting or wine & spirits.
Enjoy this report? You may also be interested in our Super Bowl advertisers prospecting report from earlier this year.
Brand |
Parent Co |
Edge Leads |
In Winmo? |
Industry |
2022 Regular Season Digital |
FY 2022 Digital |
2022 Regular Season TV |
FY 2022 TV |
$ Spent During "NFL Football" During the 2022 season |
Acura |
The American Honda Company |
Edge Lead |
Yes |
Automotive |
$4m |
$14.8m |
$27.6m |
$71.9m |
$18.5m |
Allstate |
|
Edge Lead |
Yes |
Insurance |
$4.1m |
$32.7m |
$99m |
$308m |
$52.6m |
Amazon Prime Video |
Amazon |
Edge Lead |
Yes |
Media & Entertainment |
$29.3m |
$105.5m |
$160m |
$307.7m |
$107.3m |
Apple TV+ |
Apple |
Edge Lead |
Yes |
Media & Entertainment |
$5.4m |
$33.2m |
$17.2m |
$133.7m |
$6.3m |
BetMGM |
MGM Resorts International |
Edge Lead |
Yes |
Casinos & Gambling |
$10m |
$27.7m |
$37.7m |
$52.6m |
$32.2m |
Bud Light |
Anheuser-Busch |
Edge Lead |
Yes |
Food & Beverage |
$6.7m |
$21.7m |
$45.9m |
$46.4m |
$43.4m |
Burger King |
Restaurant Brands International |
Edge Lead |
Yes |
Restaurants |
$13.9m |
$59m |
$98.7m |
$200.5m |
$66.4m |
Caesars Sportsbook |
Caesars Entertainment |
Edge Lead |
Yes |
Casinos & Gambling |
$3.1m |
$25.6m |
$31.1m |
$76.7m |
$22m |
Chevrolet |
General Motors |
Edge Lead |
Yes |
Automotive |
$23m |
$61m |
$107.5m |
$314.5m |
$71.4m |
Coca-Cola |
The Coca-Cola Company |
x |
Yes |
Food & Beverage |
$15.9m |
$34.6m |
$71.4m |
102.1m |
$35.3m |
Coors Light |
Molson Coors |
Edge Lead |
Yes |
Food & Beverage |
$7.9m |
$38m |
$21.3m |
$48.1m |
$15.8m |
DirecTV |
AT&T |
Edge Lead |
Yes |
Media & Entertainment |
$16.4m |
$53.2m |
$42.3m |
$42m |
$34.4m |
Disney+ |
The Walt Disney Company |
x |
Yes |
Media & Entertainment |
$131m |
$331.4m |
$75m |
$213.7m |
$36.5m |
Domino's |
Bain & Company |
Edge Lead |
Yes |
Restaurants |
$23m |
$88.2m |
$149m |
$357.4m |
$40.3m |
DraftKings |
|
Edge Lead |
Yes |
Casinos & Gambling |
$25.5m |
$62m |
$44.7m |
$79.6m |
$33.5m |
FanDuel |
|
Edge Lead |
Yes |
Casinos & Gambling |
$22.3m |
$48.2m |
$122.2m |
$138.2m |
$98.7m |
Farmers Insurance |
|
x |
Yes |
Insurance |
$8.7m |
$20.6m |
$20m |
$56.3m |
$10.5m |
Ford |
Ford Motor Company |
Edge Lead |
Yes |
Automotive |
$7.2m |
$22.4m |
$33m |
$114.5m |
$8.9m |
Gatorade |
PepsiCo |
Edge Lead |
Yes |
Food & Beverage |
$12.1m |
$59.8m |
$13.7m |
$53m |
$7.1m |
Geico |
Berkshire Hathaway |
Edge Lead |
Yes |
Insurance |
$24m |
$96.5m |
$306.8m |
$706.4m |
$178.8m |
GMC |
General Motors |
Edge Lead |
Yes |
Automotive |
$16.2m |
$21.7m |
$71.5m |
$125.9m |
$48.4m |
He Gets Us |
|
x |
No |
Non-Profit |
$586.9k |
$5.4m |
$34m |
$43.3m |
$20.7m |
Honda |
The American Honda Company |
Edge Lead |
Yes |
Automotive |
$13.2m |
$33.8m |
$78.9m |
$147.5m |
$58.2m |
Hulu |
The Walt Disney Company |
Edge Lead |
Yes |
Media & Entertainment |
$80.8m |
$279m |
$46.9m |
$90.3m |
$25m |
Hyundai |
Hyundai Motor America |
Edge Lead |
Yes |
Automotive |
$37.4m |
$81.2m |
$104.4m |
$213.2m |
$77.6m |
Jeep |
Stellantis |
Edge Lead |
Yes |
Automotive |
$9.1m |
$35.6m |
$83.9m |
$172.3m |
$46.4m |
KFC |
Yum! Brands |
Edge Lead |
Yes |
Restaurants |
$9.1m |
$41.9m |
$46.5m |
$111.1m |
$28.1m |
Kia |
|
Edge Lead |
Yes |
Automotive |
$13.1m |
$31.4m |
$49m |
$149m |
$7.3m |
Lay's |
Frito-Lay |
x |
Yes |
Food & Beverage |
$2.7m |
$10.7m |
$619.4k |
$28.8m |
$524.9k |
Lexus |
Toyota |
Edge Lead |
Yes |
Automotive |
$14.3m |
$34.8m |
$64m |
$169.7m |
$18.9m |
Liberty Mutual |
|
x |
Yes |
Insurance |
$23.8m |
$103.3m |
139.5m |
$329m |
$40.4m |
Little Caesars |
|
Edge Lead |
Yes |
Restaurants |
$13.7m |
$50.4m |
$56.6m |
$105.1m |
$37.8m |
Lowe's |
|
Edge Lead |
Yes |
Retail |
$43.2m |
$98.9m |
$87.6m |
$176.3m |
$50.3m |
McDonald's |
|
Edge Lead |
Yes |
Restaurants |
$48.3m |
$143.4m |
$61.5m |
$162m |
$17.8m |
Miller Lite |
Molson Coors |
Edge Lead |
Yes |
Food & Beverage |
$8.8m |
$35.3m |
$18.9m |
$41.7m |
$17.2m |
Mountain Dew |
PepsiCo |
Edge Lead |
Yes |
Food & Beverage |
$27.2m |
$55.1m |
$5.2m |
$22.3m |
$3.4m |
Papa Johns |
|
Edge Lead |
Yes |
Restaurants |
$16.7m |
$30.8m |
$44.5m |
$97.2m |
$24.4m |
Pepsi |
PepsiCo |
Edge Lead |
Yes |
Food & Beverage |
$7.2m |
$23.4m |
$7.1m |
$43m |
$6.5m |
Pepsi Zero |
PepsiCo |
Edge Lead |
Yes |
Food & Beverage |
$7.9m |
$5.1m |
$21.5m |
$29.9m |
$19.3m |
Pizza Hut |
Yum! Brands |
Edge Lead |
Yes |
Restaurants |
$20.7m |
$45.4m |
$49.20 |
$133.6m |
$19.6m |
Progressive |
|
Edge Lead |
Yes |
Insurance |
$17.5m |
$98.1m |
$318.1m |
$710.2m |
$193.9m |
Ram Trucks |
Stellantis |
x |
Yes |
Automotive |
$3.5m |
$11.2m |
$70.2m |
$152.1m |
$47.4m |
Rockstar |
PepsiCo |
Edge Lead |
Yes |
Food & Beverage |
$6.6m |
$20.6m |
$4.2m |
$8.9m |
$1.2m |
Sonic |
Inspire Brands |
Edge Lead |
Yes |
Restaurants |
$11.4m |
$34.9m |
$51.3m |
$139m |
$15.3m |
Sprite |
The Coca-Cola Company |
Edge Lead |
Yes |
Food & Beverage |
$13m |
$20m |
$13.5m |
$23.7m |
$5.5m |
State Farm |
|
Edge Lead |
Yes |
Insurance |
$58.5m |
$133.1m |
$138m |
$329.8m |
$85.8m |
Subway |
Roark Capital Group |
Edge Lead |
Yes |
Restaurants |
$6.4m |
$22.9m |
$106.1m |
$242.7m |
$59.2m |
Taco Bell |
Yum! Brands |
Edge Lead |
Yes |
Restaurants |
$30.8m |
$74.8m |
$100.1m |
$250.2m |
$48.1m |
The Home Depot |
|
Edge Lead |
Yes |
Retail |
$108.5m |
$240.2m |
$85.3m |
$147.8m |
$35.3m |
Tostitos |
Frito-Lay |
Edge Lead |
Yes |
Food & Beverage |
$3.6m |
$11.3m |
$5m |
$22.7m |
$1.5m |
Toyota |
|
Edge Lead |
Yes |
Automotive |
$24.4m |
$84.2m |
$115.5m |
$416.7m |
$72.8m |
Verizon |
|
Edge Lead |
Yes |
Telecommunications |
$59.5m |
$133m |
$228.3m |
$438.4m |
$127.4m |
Wendy's |
|
Edge Lead |
Yes |
Restaurants |
$32.2m |
$71.7m |
$76.6m |
$185.7m |
$28.3m |
