Digital B2B Opps: Bullhorn promotes top marketer (Score 44)

Sales lead: Get in touch with the new CMO for more details about his future plans. 

• Bullhorn promoted Jonathan Bedard to CMO, effective September 2023.
• Bedard joined the company in 2019 as product marketing SVP.
• He is now responsible for demand generation, content, operations, and creative. 

Target demographic: Businesses that need staffing assistance

The company will likely:

• Keep increasing digital spend
• Try additional ad channels
• Seek agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Bullhorn spent about $10.8k on digital display ads YTD after not allocating any budget toward the channel during the same time period of 2022. 
• YTD data: 421.1k impressions via desktop display. 
• 2021-2022 spend: Bullhorn did not utilize this channel in 2021 or 2022. 
• Ad location: It placed 100% of these ads directly onto iflscience.com and dailymail.co.uk. 

Agency analysis:

• Opportunity: Bedard may decide to outsource some of his new duties to agency partners.
  • Bullhorn does not currently work with any agencies to the best of my knowledge. 

Insight Sources: Digital spend insights estimated by Pathmatics.