Sales lead: Be prepared to reach out as soon as this company finds a new top marketer. Billabong lost its global marketing VP, Evan Slater, in September 2023. Slater spent over four years leading Billabong's marketing operations.  He is now the CMO of Sun Bum. We will be sure to let you know as soon as Billabong hires a new marketing leader.  Target demographic: Gen-Zers & millennials Once it hires a new marketing VP, the company will likely: Outsource some marketing...

Sales lead: This hire will affect the company's marketing strategy & could lead to agency appointments.  Sun Bum (SB) hired Evan Slater as CMO in September 2023. Slater most recently served as global marketing VP of Billabong.  He now leads all of SB's marketing operations. **We are still working to verify Slater's email address; please reach out to SB's other DMs for the time being.** Target demographic: Gen-X & millennial moms The company will likely: Ramp digital...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales Lead: Jewelry e-retailer Brilliant Earth (BE) recently expanded beyond its e-Commerce presence with three new physical stores in various suburban malls. Thanks to this addition, BE now operates 37 stores, which will reportedly get the company's sustainability-oriented products in front of a larger consumer base. The new stores are in Roosevelt Field (NY), King of Prussia (PA), and Roseville Galleria (CA). All of BE's stores offer unique jewelry and bridal services such as same...

Sales Lead: American Eagle Outfitters (AEO)'s execs recently detailed the company's current strategy in an earnings call. As AEO shifts into Q3 2023, it has experienced sustained momentum, largely credited to innovative marketing. Execs are currently focused on providing efficiencies across the business while improving profit flow-through. These exec's priority specifically involves utilizing unique marketing to bolster brand awareness and amplify AEO's products. AEO als...

Sales Lead: Emerging luxury sleepwear company Petite Plume (PP) selected its first CMO, Fanny Quehe, earlier in 2023. Quehe was previously the co-founder at BETTER; before that, she was the senior global retail innovation group director at CHANEL. The company will likely: Implement strategy shifts Continue increasing spend Make forays into additional channels Seek new agency partners Target demographic:  Millennial women Additional spending in...

Sales Lead: Effective September 2023, Alessio Vannetti is the EVP and CBO at Gucci. Vannetti joined from Valentino, where he was also CBO. This marks a return to Gucci, where Vannetti served as the worldwide communications director from January 2015-December 2019. Now, Vannetti will lead oversight and operations linked to all aspects of its branding; its client engagement teams; and its image direction, marketing, communications, and metaverse strategies. He succeeds Susan Chokac...

Sales Lead: Dave & Buster's (D&B) teamed up with Cowboys player Micah Parsons in its fall campaign. Made by creative and digital AOR Mother NY, the campaign encourages adult viewers to skip their adult responsibilities in favor of visits to D&B. Extensions to this campaign will continue rolling out throughout the fall. D&B tends to rely heavily on seasonal advertising; for example, it launched a summer campaign in June 2023. The company has been advertising not only the activi...

Sales Lead: Topgolf recently launched the latest part of its "Come Play Around" campaign. Made by Anomaly, Topgolf's creative AOR of about a year, the campaign introduces new characters, the "Hand Head Crew," who have hands instead of heads to underscore the camaraderie built through the gestures people make when playing. The campaign rolled out across social, OOH, CTV, OLV, digital, video, and print, which includes a full-page Vogue ad. The brand will likely: Continue shifti...