Sales Lead: LA Galaxy appointed Will Misselbrook as its first-ever chief creative and brand officer, effective September 2023 (we are still attempting to confirm Misselbrook's email & will update when we learn more) Misselbrook most recently served as the chief creative and digital officer for sibling team Washington Commanders, but now he will focus more on the LA Galaxy club and on revitalizing its branding. The LA Galaxy's leadership doesn't plan to fully rebrand the team, but Miss...

Sales Lead: Tubi recently launched ads that promote its vast array of niche content and teases studio football analysts. Made by creative AOR Mischief @ No Fixed Address, the former continue Tubi's "rabbit hole" theme, which it debuted during the 2023 Super Bowl. The campaign involves OOH installations, four brand spots, and a series of football-themed spots that will air during parent company Fox's NFL coverage. Per a representative, this campaign is centered around a "CTV and ...

Sales lead: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind. Linqto appointed 5W as its PR AOR in September 2023. The agency will handle media relations and messaging.  We predicted a PR appointment when we told you about Linqto hiring Elisa Lai as CMO.  Linqto's target demographic: Male Gen-Xers & millennials  The company will likely: Continue ramping up spend Increase promotional activity Keep building out its agency r...

Sales lead: This hire will affect the company's ad spend & agency roster.  8x8 hired Bruno Bertini as CMO, effective September 2023. He is responsible for creating and implementing a global marketing strategy.  Bertini most recently served as global VP of demand generation & growth marketing at Freshworks. Target demographic: Businesses that need video, chat, & other communications services The company will likely: Significantly increase digital ad spend Diversify ad...

Sales Lead: Lego recently appointed Rudi Anggono as the Americas creative director of its internal creative agency, Our LEGO Agency (OLA). Anggono joined the company from Google, where he was the global creative director and BeyondX experience design lead. The company will likely: Lego's creative strategy will likely shift under this new internal agency DM. Continue increasing digital spend Conclude its media review soon Target demographic:  Gen Alpha ...

Sales Lead: In its latest move toward global expansion, apparel company Princess Polly (PP) recently opened a store in LA. The store will host events that will involve experiential advertising such as influencer meet-and-greets, styling workshops, and product launches. PP also invests in brand partners; it recently teamed up with Pacsun. The company will likely: Launch a new campaign, likely locally in and around LA Pursue additional experiential opportunities, influencer ...

Sales Lead: Social wellness club Remedy Place (RP) selected Stephen Wright as its first-ever marketing VP, effective September 2023. He was probably the Wright choice; he brings significant expertise in bolstering wellness brand growth. Wright joined from AZIONE, where he was a managing director. Now, he will lead growth marketing, experiential events, digital engagement, communications, strategic partnerships, content, and community development. The company will likely: Ra...

Sales Lead: Jinx recently launched its first campaign from a relatively new agency partner, Zambezi. The campaign highlights how pet parents consider their furry friends as part of their families rather than as merely companions. Jinx didn't launch a rocket launcher this time (this is an Arcane joke), just the campaign, which was designed to bolster brand and core customer awareness while building that growth by reaching pet owners whose love for their pets might drive them to spend m...

Edge Media Sales Lead: Red Wing Shoes (RWS) celebrates trade workers in a new "Trades-Made" campaign, which rolled out for Labor Day. Rather than promoting footwear outright, the campaign celebrates and supports the workers who hold up our world. It highlights the ways in which everything in our world is trades-made. These are the people for whom RWS specifically designs shoes. RWS also incorporated the "Trades-Made" badge into its logo to show its dedication to the movement. The company i...

Media Sales Lead: Pop-Tarts (PT) just introduced a new flavor called Frosted Chocolatey Chip Pancake. It also brought back Frosted Strawberry Milkshake, which was first released in the 2000s. Both are available at Walmart in 16-count boxes retailing for $4.86. It is planning a nationwide rollout for December.  Key Lead Takeaways: PT has already been increasing ad spend, which I expect to continue as it promotes the new flavors. It will likely launch an ad campaign later this year for the n...