Chittenden County, VT issues RFP for social change marketing campaign services
Mar 23, 2021

Due Date: April 9, 2021 (questions due March 26) Scope of Work: The Chittenden County Regional Planning Commission (CCRPC), in partnership with its MS4 Subcommittee is soliciting responses from qualified contractors and/or organizations to aid in the implementation of a social change marketing campaign known as "Rethink Runoff". The purpose of this campaign is to educate residents about water quality, and particularly the impacts of stormwater runoff in a nine-town portion of Chittenden Co...

The Boston Public Health Commission issues RFP seeking media agency for marketing campaign
Mar 23, 2021

  Due Date: April 9, 2021 (questions due March 29)  Scope of Work: The Boston Public Health Commission, Office of Recovery Services is looking to expand on a substance use prevention campaign, The CopeCode Club. The CopeCode Club is a unique youth prevention campaign developed with a trauma-informed and racial equity framework whose purpose is to address rising youth substance use/misuse by focusing on the determining factors that can lead young people to substance use. The Boston Youth...

Female Gen-Z D2C Opps: Zazzle significantly increasing paid social ad spend
Mar 23, 2021

Online retailer Zazzle has significantly increased its Instagram ad spend recently; check out the data we provided below. So far this year, Pathmatics reports the company has allocated roughly $169.2k toward digital ads. This has already reached a quarter of the roughly $599.4k it allocated within all of 2020; it had not invested in this channel by this point last year. Zazzle's estimated full-year spend of $599.4k nearly doubled that of $338.8k in 2019. It has earned ~25.7m digital impres...

Gen-Z Male Media Opps: Pizza Hut debuts new campaign (Score 70)
Mar 23, 2021

Pizza Hut (PH) announced a new brand campaign called "Newstalgia." The pizza restaurant will offer limited-edition pizza boxes that has an augmented reality version of the classic Pac-Man game, that users can play on their smartphones. Players will also be able to share their scores on Twitter to be entered into a contest to win a custom Pac-Man game cabinet. The campaign will be supported by a TV spot featuring PH's new spokesperson, comedian Craig Robinson.  According to iSpot, PH spent ...

Gen-Z, Millennial Male Opps: KFC launches campaign to promote chicken sandwich (Score 31)
Mar 23, 2021

As we predicted earlier this year, KFC launched a campaign to promote the new chicken sandwich. The campaign is supported by a 15-second spot called "Chicken Business" that is airing on national TV and online. However, the highlight of the campaign are the OOH billboard ads that are being placed in major cities that read "We Make The Chicken Sandwiches Around Here." KFC is placing these ads near rivals such as Burger King, McDonalds' and Wendy's.  According to Pathmatics, KFC earned 793.6m...

University of Northern Iowa issues digital advertising and social media RFP
Mar 23, 2021

  Due Date: April 14, 2021 (questions due March 30) Scope of Work: The University of Northern Iowa, located in Cedar Falls, Iowa was founded in 1876. Today, the campus covers 940 acres and consists of five colleges: Business Administration; Education; Social and Behavioral Sciences; Humanities, Arts and Sciences; and Graduate College. Approximately 10,000 undergraduate and graduate students are currently enrolled. The university is seeking proposals for a digital advertising and marketi...

Gen-Z, Millennial Update Opps: Coca-Cola & Molson Coors prepare to launch new seltzer drink
Mar 23, 2021

Update: Coca-Cola and Molson Coors have entered an exclusive deal to launch Topo Chico Hard Seltzer. The drink will be available in four flavors: exotic pineapple, strawberry guava, tangy lemon lime and topical mango. It is based on Topo Chico Mineral Water, and will be available on Monday, March 29th. Coca-Cola purchased Topo Chico in 2017 for a reported $220m. Sellers should start contacting Coca-Cola and Molson Coors offering ad space as it begins promoting the new seltzer.  According t...

Female Gen-Z Opps: Lancome promotes top marketer amid surge in spend (Score 50)
Mar 23, 2021

Lancoming! (Incoming? Anyone?) Effective March 2021, L'Oreal appointed Anncy Rowe to the top marketing role, that of marketing SVP, for the US business of its Lancome products. Rowe joined the company in 2014 and most recently served as the marketing SVP of its IT cosmetics business. She replaces Vérane de Marffy, Lancome's former marketing SVP of two years, who switched to lead other brands, also effective March 2021. This hire shows that L'Oreal is particularly focused on Lancome adverti...

B2B Media Opps: Inolex expands role of marketing head (Score 49)
Mar 23, 2021

Inolex appointed Lisa Gandolfi to its top marketing role, that of marketing VP, in March 2021. The marketing wizard (Gandalf? Gandolfi? Anyone?) has headed Inolex's marketing division since joining as marketing director in June 2018. During her tenure, Gandolfi has reportedly strengthened the company's global market position and supported the success of its plant-derived nad sustainable ingredients portfolio. Before joining Inolex, she served as the marketing manager at specialty chemical com...

Hispanic Gen-Z Opps: 7-Eleven debuts local & COVID-related initiatives amid spend increases
Mar 23, 2021

In pursuit of its goal to help provide 20m meals to those in need due to the pandemic, 7-Eleven recently debuted a Feeding America campaign. This initiative includes a drink promotion, sweepstakes and a Round up for Reward program and will continue throughout the end of April 2021. All funds it raises will go toward community support. In March 2021, 7-Eleven will also donate around 2m hand sanitizer units to Feeding America member food banks. 7-Eleven has worked with Feeding America for tw...