Male Gen-Z, Millennial Update Opps: Activision Blizzard to raise marketing spend (Score 57)
May 20, 2021

Update: Activision Blizzard (AB) announced during its Q1 earnings report that it plans to increase ad spend in Q2 to promote new content. It will also add more social media features to its mobile games, which it things will help acquire new users. AB is focused on high ROI marketing, so make sure to convey how you can help it make the most out of its ad dollars when you contact this company. This follows the company's April CMO appointment, which you can read more about below.  Please refe...

B2B, Male Millennial Opps: Cisco taps CMO amid spend increases (Score 72)
May 20, 2021

Cisco named Neville Letzerich CMO and VP of its security division, effective May 2021. Letzerich most recently served as CMO of Forescout Technologies, where he led a digital transformation and helped the company transition from a publicly traded company to private ownership. Cisco also hired digital marketing & content strategy director Karen Webb in April from Dell Technologies, where she managed field marketing, content strategy and sales enablement. In March, the company brought global ex...

Millennial Digital Opps: Penske alters marketing strategy to focus on digital ads
May 20, 2021

Penske Corporation is shifting from traditional marketing methods such as TV, radio and print to focus on digital ads. The company disclosed in its recent Q1 earnings report, that digital ads were responsible for over 18m visits to its website. Penske believes it will do more business online in the future and that providing omnichannel purchasing options will drive growth.   According to Pathmatics, Penske earned 101.8m impressions YTD through desktop video ads (38%), mobile display ads (2...

Boomer, Gen-X Opps: Eargo loses CMO, plans to increase spend (Score 55)
May 20, 2021

Eargo reported that its net revenue increased by about 74% in Q1 during its recent earnings report. One of the reasons behind this increase is the company did more national advertising. It is still working on finding the best balance between digital and traditional offline channels like TV, but the company does plans on investing more in digital ads in the future.  In other news, Eargo's CMO Shiv Singh departed earlier this year for Expedia, where he now serves as SVP and GM. It may have r...

B2B & Millennial, Gen-Z Opps: Fiverr continues increasing ad spend
May 20, 2021

Fiverr is pushing ahead with the marketing plans we told you about earlier this year. It its Q1 earnings report, Fiverr announced it will keep investing heavily into advertising to continue building brand awareness. It is particularly focused on improving customer loyalty and engagement. It also wants to expand penetration in existing markets and invest in more local marketing. Sellers this is an excellent opportunity and I advise you to start contacting this company offering ad space.  Pe...

Parents Opps: Planters rebrands, significantly increases spend ahead of acquisition
May 20, 2021

Ahead of its incoming acquisition by Hormel, Planters is getting Krafty with its advertising, having recently rolled out a rebranded logo and packaging. The $3.35b acquisition is expected to close by the end of June 2021, and JKR handled the branding work.  New work created by VaynerMedia positions Planters as "A Nut Above," the tagline it introduced earlier this year. Planters recently started advertising on Hulu for the first time, and it's using more digital OOH ads than ever before. ...

Gen-Z, Millennial Multi-Cultural Opps: Weee! taps top marketer amid significant spend increase (Score 79)
May 20, 2021

Weee!, the grocery delivery service that provides Hispanic and Asian foods, welcomed Guillaume McIntyre as its marketing VP earlier this year. He seems to fill a newly-created top marketing role. Before his most recent role as The Information's marketing VP, McIntyre served as the director and head of marketing for a similar deliver service, Instacart. He built Instacart's marketing team from the ground up and handled functions such as paid social and search, programmatic display and video, m...

Male Media Opps: Maverick Gaming taps first CMO amid expansion plans (Score 72)
May 20, 2021

Maverick Gaming, a gambling and casino group, appointed Jeremy Weinstein as its seemingly first CMO in April 2021. In his most recent role as a regional marketing VP for Caesars, Weinstein developed, executed and led local marketing strategy and operations. With a background in casino marketing, Weinstein is well-suited for this new position.  Less than a year has passed since Maverick also selected Martin Lee as its new marketing director in August 2020. Since these hires signal a stronge...

Gen-Z, Millennial Opps: Visit Myrtle Beach launches rebranded campaign amid spend increases
May 20, 2021

Visit Myrtle Beach (VMB) has rebranded its destination after over a decade. Promoting "The Beach," a new campaign launched just in time for summer and just as people start planning vacations again. Developed by creative AOR MMGY, "You Belong At The Beach" includes paid media elements such as TV, paid search, paid social media, OOH, PR, co-branded partnerships and more.  According to iSpot, VMB hasn't invested in national TV since spending approximately $7k in January 2021, but this is stil...

Gen-Z Opps: Chuy's digital spend skyrockets as locations re-open
May 20, 2021

As its restaurants start re-opening, Tex-Mex chain Chuy's is resuming its digital marketing efforts. Sellers should get in touch soon to secure last-minute ad dollars for the rest of 2021. According to Pathmatics, Chuy's has spent roughly $184.3k on digital ads YTD, skyrocketing from the roughly $500 it spent in all of 2020. The chain's estimated full-year 2020 spend ($500) reached a mere sliver of that of $220.9k in 2019. So far this year, Chuy's has earned around 27.6m digital impression...