Sales lead: These leadership shifts will affect the company's marketing strategy & agency roster.  The Body Shop (TBS) recently promoted Jordan Searle to NA president.  Searle joined the company in 2021 as NA omnichannel VP. He is now responsible for marketing, eCommerce, retail, wholesale, and distribution. The company also announced its CEO, David Boynton, is leaving the company after about five years.  Ian Bickley, former president of Tapestry, is taking over as ...

Sales Lead: In its latest campaign, Blue Bunny (BB) features its animated blue bunny CEO, Blu, that created a satiric take on an SNL skit. Made by creative AOR Observatory Marketing, the campaign rolled out across digital channels, social media platforms, connected TV (CTV), radio, and digital OOH. This is BB's second campaign from Observatory; it launched the first one a year ago. The brand will likely: Continue increasing digital spend Launch more work Target dem...

Sales Lead: BIC Consumer Products selected 360PRplus as the PR AOR for its body art product portfolio, effective immediately. The agency will now handle PR planning, proactive news bureau, tentpole activations, new product launches, measurement, ongoing strategic counsel, and account management. It will handle brands such as BodyMark, Inkbox, and Tattly. M Booth & Associates, which became BIC's PR AOR in March 2023, will most likely retain PR duties for other brands. The company ...

Sales Lead: Solidcore will reportedly be acquired by Kohlberg & Company for an undisclosed sum. Solidcore CEO Bryan Myers will retain his role. The company will likely: Shift strategy Keep increasing digital spend Seek new agency partners Target demographic: ​​​​​​​Athletic Gen-Z and millennials Recent leadership shifts: Over the past several months, Solidcore hired brand marketing director Marissa Marano (October 2022) and marketing, loyal...

Media Sales Lead: In 19 Crimes's latest campaign, a miniature Snoop Dogg shows viewers how to relax. The brand also launched a Snoop Dogg action figure, all part of an effort to promote its latest wine launch. Made by Observatory, "A New Way to Chill" was designed to bolster awareness of 19 Crimes's new Sauvignon Blanc, Cali Blanc. The campaign rolled out across TV, YouTube TV, and social media. 19 Crimes invested in a very similar initiative last year with Martha Stewart. Key Lead Takeawa...

Sales lead: Get in touch if you can help this company with bolstering the customer experience.  BurgerFi revealed during its recent Q4 earnings report that it is currently focused on improving the customer experience.  The chain launched a new mobile app, website, and loyalty program late last year.  This will allow it to collect data to target consumers directly.  It is also offering exclusive benefits to members such as a secret menu.  In other news: Burgerfi hired Ci...

Sales lead: These hires will likely lead to spend shifts & agency changes.  PacSun hired Cristina Ceresoli as VP & marketing head in March 2023. Ceresoli most recently served as SVP & CMO of Altar'd State.  This appears to be PacSun's top marketing position. The company also hired Tyler Crawford as digital marketing director in February 2023.  Crawford joins from Torrid where he served as senior marketing, growth, and performance manager.  Target demo...

Sales lead: Reach out if you can help this company grow & improve online sales.  Simply Good Foods (SGF) disclosed during its recent Q2 2023 earnings report that its primary focus is brand growth.  The company plans to accomplish this through marketing, media, innovation, and category management.   It is also working on improving its eCommerce business through digital marketing.  However, SGF plans to slightly lower decrease SG&A expenses in 2023, which means it will be looking fo...

Sales lead: Agency appointments commonly follow one another, so reach out now to be top-of-mind.  Conair named DeVries Global US brand communication AOR in April 2023. The agency will handle brand/product communications, media relations, and influencers.  The remit includes Conair's entire brand portfolio.  Target demographic: Gen-Xers & millennials with a female skew The company will likely: Form new influencer partnerships Increase promotional activity Review age...

Sales lead: This hire may lead to spend shifts or agency hires.  NTWRK named Dan Grossman VP & marketing head in March 2023. Grossman joined from Snapchat, where he served as consumer marketing head.  We told you about NTWRK's new CSO in December.  Target demographic: Gen-Zers & millennials  The company will likely: Ramp up digital ad spend Diversify ad placement Outsource some marketing duties to agency partners Digital and social insights (digital ad spend, ...