Alto Pharmacy promotes marketing leader amid spend decreases (Score 59)
Feb 17, 2022

Alto Pharmacy promoted Michael Krueger to CMO, effective January 2022. Krueger joined the company in 2020 as marketing head, and was the interim marketing lead at Bed Bath & Beyond prior to that. I believe this is the company's first CMO. It also recently completed a series E funding round that brought in $200m. Alto is a full-service pharmacy that offers free delivery.  According to Pathmatics, Alto earned 20.3m impressions in 2021 through desktop video ads (72%), Facebook ads (22%) and I...

Millennial Digital Opps: Charlotte's Web promotes CMO amid spend declines (Score 53)
Feb 17, 2022

Charlotte's Web (CW) promoted Colin Glaum to CMO, effective January 2022. Glaum initially joined CW in 2018 as creative director before stepping away from the company in 2019. He then returned as executive creative directer in 2020. Glaum brings CMO experience from his time as The Stashbox's marketing leader. We recently informed you that the company brought all creative, media planning and buying in-house.  According to Pathmatics, CW earned 129.3m impressions in 2021 through desktop disp...

Digital Momvertising Opps: Quorn launches campaign with new "chief mom officer" Drew Barrymore (Score 27)
Feb 16, 2022

Quorn released a new video ad called "Best Friends." The 60-second hero spot features the brands's celebrity ambassador and "chief mom officer" Drew Barrymore, who recently entered a multi-year partnership with Quorn. Through the partnership, Barrymore will promote the company through her TV show, social media and home appliance line. The add will be supported across Instagram, Facebook and connected TV.  According to Pathmatics, Quorn earned 27m impressions YTD through Instagram ads (76%)...

Momvertising Opps: Reynolds Consumer Products taps creative & media AORs (Score 30)
Feb 16, 2022

Reynolds Consumer Products (RCP) just announced two new AORs. DDB Chicago is now the creative AOR and Hearts & Science is the media AOR. This includes the Reynolds Wrap and Hefty brands. Havas Chicago held both accounts since 2010. The reviews were both handled by R3. I expect to see some fresh creative from HCP soon.  According to Pathmatics, RCP earned 353.8m impressions YTD through desktop display ads (68%), Facebook ads (20%), Instagram ads (6%) and mobile display ads (6%). It placed t...

Pet Parent Opps: Zoetis launches new campaign as digital spend surges
Feb 16, 2022

Animal health company Zoetis recently debuted a campaign that promotes the deep, loving emotional connection that horse owners and enthusiasts feel toward horses. Made by Colle McVoy and 10 Thousand Design, "Long Live the Horse" includes a comprehensive new brand design system, a refreshed, veterinarian-focused website, a new horse owner website, a national media campaign, retail collateral and social media, tradeshow and environmental graphics. Sellers able to offer relevant ad space should ...

Campaign Imminent: Jordache plans Spring initiative with Brooke Shields
Feb 16, 2022

Denim brand Jordache is about to launch a new campaign that will feature Brooke Shields. Sellers should get in touch soon to secure last-minute ad dollars, especially those able to offer high-ROI strategies among female consumers. According to Pathmatics, Jordache hasn't invested in digital ads since 2016. Hopefully, it'll return to heavier ad spend with the upcoming work; it'll be the company's first major ad push in a while. Like I briefly mentioned, Jordache tends to target women. Ag...

Gen-X, Millennial Media Opps: CNN's EVP & CMO resigns (Score 40)
Feb 16, 2022

CNN announced that EVP & CMO Allison Gollust has resigned following an investigation. I am not sure about the network's replacement plans, but we will be sure to update you once CNN makes a decision. Keep an eye on this company because this departure will affect its marketing strategy and could lead to agency reviews. We told you about CNN ramping up its efforts to promote the new CNN+ streaming services last year.  According to Pathmatics, CNN earned 58.4m impressions YTD through Facebook...

Male Media Opps: Chevrolet launches campaign as spend increases
Feb 16, 2022

Chevrolet recently debuted a new campaign featuring its Silverado EV, along with several stars from "The Sopranos." "New Generation" was made by creative and social AOR Commonwealth // McCann. Sellers should contact soon to secure last-minute ad dollars. In 2021, iSpot reports the auto brand spent approximately $204m on national TV commercials, up 11% from the approximately $184.6m it spent in 2020. Chevrolet's 2021 commercials targeted male sports enthusiasts watching shows such as NFL Fo...

Male Media Opps: Jameson launches first masterbrand campaign in "several years"
Feb 16, 2022

In its first masterbrand campaign in years, Jameson Irish Whiskey features Aisling Bea. Made by TBWA\Dublin, "That Spark" launched on February 15. It's part of a multi-year, multi-channel investment, so sellers should get in touch soon to secure last-minute ad dollars. Jameson will also extend outreach further through efforts such as influencer, PR and social media. A second TV spot will debut in Summer 2022. According to iSpot, the brand spent approximately $5.8m on national TV commercial...

Smith Optics hires marketing leader amid spend increases (Score 50)
Feb 16, 2022

Smith Optics (SO) named Taryn Ryan global marketing head in January 2022. Ryan most recently served as the senior global brand manager at Oakley. In her new role, Ryan will manage marketing, communications, PR and trade merchandising. This includes wholesale, retail and digital channels. Ryan will report to president and global GM Francesco Rinaldi Ceroni.  According to Pathmatics, SO earned 18.9m impressions in 2021 through Instagram ads (75%), desktop video ads (22%) and desktop display ...