Gen-Z, Millennial Male Opps: Tonal lands $110m funding round amid significant ad spend increases (Score 19)
Sep 21, 2020

In September 2020, smart home gym Tonal raised $110m in a Series D funding round led by L Catterton, which also led the startup's $45m Series C round in April 2019. This new funding will go toward marketing, brand awareness, infrastructure scaling and better system content development. Obviously, this will result in a continuation of the ad spend increases described below. According to Crunchbase, this round brings Tonal's total (say "Tonal's total" five times fast) valuation to $200m. CMO...

Davenport, IA issues RFQ for on-call comms consulting services
Sep 21, 2020

Due Date: October 6, 2020; questions due September 28 Scope of Work: The City of Davenport is now accepting proposals from communications consulting firms for on call strategic communications consulting. The City of Davenport has a team of full time professional communications staff. The consultant will compliment City staff by working on strategic social and media relations projects on an as needed basis. Contact: Kristi Keller – Purchasing Manager, Kristi.Keller@davenportiowa.com R...

Accounts on the Move Recap: Week of September 14
Sep 21, 2020

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. As ever, you can se...

Campaign Imminent: California Raisin Marketing Board taps AOR amid ad spend increase (Score 42)
Sep 21, 2020

The California Raisin Marketing Board (CRMB) concluded a review with the hire of Sterling-Rice Group as its integrated marketing partner. The agency will handle the company's consumer advertising, research, media, ingredient and foodservice marketing. Its first CRMB work will reportedly debut in the fall of 2020 and will mark the raisin industry's first new campaign in the last seven years. SRG will primarily focus on expanding raisin demand by revamping consumer interest and positive percept...

Decision Makers on the Move Recap: Week of September 14
Sep 21, 2020

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  Please save this post if you would like to return to it quickly via mobile or d...

Los Angeles County DHS issues RFP for comms, marketing services
Sep 21, 2020

Due Date: September 30, 2020; questions due September 22 (RFP was released on September 18, so the turnaround time is tight) Scope of Work: The County of Los Angeles (County) Department of Health Services (DHS) and departments with related projects are seeking to enter into a Work Order or Work Orders with one or more qualified firms (Vendors) who can provide a full range of communications and marketing services for the following categories: Category 1 – Strategic Communications: Ven...

Campaign Imminent: Ocean Spray taps new creative AOR (Score 61)
Sep 21, 2020

Cranberry and cranberry juice brand Ocean Spray (OS) has announced a partnership with integrated marketing company GYK Antler. The agency will work to reinvigorate OS's brand with a new ad campaign, which will lean into the company's dedication to the health of people and planet and will launch in early fall of 2020. We believe this is just a project-based relationship and does not affect OS's creative AOR of almost two years, Energy BBDO. This shift closely follows OS's promotion of Rizal...