Sales Lead: To celebrate its two-year anniversary, Resorts World Las Vegas (RWLV) just launched a new brand campaign. Made by a B&P team led by creative director Bruce Logan, "Rule the World" kicked off at a premiere event at Zouk Nightclub hosted by Mark Shunock. The company will likely: Continue rolling out new work Advertise at events Keep increasing digital spend Target demographic:  Older millennials and Gen-X Additional spending insights: ...

Due Date: July 17, 2023; questions due July 6 Scope of Work: The City of Davis (City) is soliciting statements of qualifications from proposers interested in providing services for website design and marketing services for the Hate-Free Together campaign. The Hate-Free Together campaign is a joint partnership with the University of California, Davis (UC Davis) and the County of Yolo (County) to provide resources, support and opportunities for action to condemn hate, create safety and culti...

Sales lead: Reach out if you can help this brand promote the rebrand.  Senorial just rolled out a new logo and slogan, "Explore Every Moment." It is supporting the rebrand with a campaign.  The push is being supported through paid media, influencers, events, and in-store signage.  Target demographic: Millennials The brand will likely: Significantly increase ad spend throughout the campaign Partner with new influencers Seek additional agency assistance Digital ...

Sales Lead: In May 2023, FridaBaby appointed Carmen Graham as its marketing VP. Graham joined from REEF, where she was the head of brand and communications. This is just the latest in the past several months' slew of marketing hires. The company will likely: Shift strategy Return to higher spend I especially expect spend to pick back up to promote FridaBaby's new product. Seek new agency partners Target demographic:  ​​​​​​​Millennials with...

Sales lead: This appointment will affect the company's media strategy & agency roster.  Bob's Discount Furniture selected Horizon Next as its media AOR in June 2023.  The agency is responsible for all paid media such as TV, CTV, OOH, social, search, digital audio, and programmatic.  This replaces Havas Media, which won the account in 2017. Pile and Co. handled the review.  Target demographic: Millennials & Gen-X women The company will likely: Continue increasing ad s...

Media Sales Lead: Heinz just launched what is reportedly its largest media investment to date and unified its creative strategy for the first time. Creative AOR Wieden + Kennedy NY built the 150th-anniversary campaign around fan stories about the ketchup brand. Heinz found these stories on social media, in news articles, and through word-of-mouth. The campaign will continue running across TV, online video, cinema, social, and OOH. Key Lead Takeaways: Reach out soon to secure some of Heinz'...

Sales lead: Get in touch now if you can help this company promote its new line.  Vans is launching a new premium label in early 2024 called OTW by Vans.  OTW will include men's, women's, and unisex shoes and apparel.  This replaces Vans' current premium offering, Vault, which the company is phasing out.  We told you about Vans' new media AOR in May.  Target demographic: Gen-Z & millennials The company will likely: Continue ramping up digital spend Launch an ad camp...

Due Date: July 12, 2023; questions due June 30 Scope of Work: The City of New Rochelle (“City”) seeks to identify an appropriate firm to support the City’s professional marketing and advertising, strategic communications, media relations, and public relations priorities. The selected firms’ responsibilities will include the following objectives: Develop communications strategies to support the City’s programs, policies and initiatives. Create annual social media strategy & plan to ...

Sales lead: Reach out now if you can help this brand build awareness. Splash Beverage Group just launched a new brand called TapouT Cognitive Energy. It comes in Cherry Lemonade, Orange, and Peach Mango.  The company has started rolling the drinks out nationwide. It worked with TapouT brand ambassador and former NFL player Drew Brees on the drinks.  Target demographic: Gen-Z & millennial athletes/fitness enthusiasts The company will likely:  Begin investing in nation...

Sales lead: Get in touch to help this company promote the new golf league.  TMRW Sports hired Jarrett Dube as CMO, effective June 2023. Dube brings agency experience from his time with Digitas, Grey Group, and Wieden + Kennedy. He also brings sports marketing experience from his time as marketing manager at ESPN. In his new role, Dube is tasked with creating a brand vision and spurring growth.  Additionally, Dube will handle marketing for TGL, TMRW's new golf league scheduled to...