Campaign Imminent: Bosch Rexroth taps new PR AOR (Score 35)
Jul 14, 2023

Sales Lead: Bosch Rexroth (BR) recently named Dalton as its AOR to lead strategic marketing and communications. The agency will focus on bolstering BR's presence in markets such as mobile and industrial applications along with factory automation. The company will likely: Launch a new campaign soon Return to higher spend Seek new agency partners Target demographic:  ​​​​​​​Business DMs Additional spending insights: Digital and social insights...

Female Opps: Alo Yoga promotes marketing VP following CMO appointment (Score 53)
Jul 14, 2023

Sales Lead: Summer Nacewicz became the marketing and creative VP at Alo Yoga in May 2023. Nacewicz joined the company in July 2021 as a creative director, having previously been the marketing VP at Bella + Canvas. She succeeds Angelic Vendette, who filled Alo's top marketing role as global head and VP of marketing from 2021-2023. The company will likely: Shift strategy Return to higher spend Conduct agency reviews Target demographic:  Female Gen-Z and mill...

Female Gen-X, Millennial Opps: Hedley & Bennett hires marketing VP (Score 49)
Jul 14, 2023

Sales lead: This hire may lead to spend shifts & agency appointments.  Hedley & Bennett (H&B) named Caroline Grant marketing VP, effective June 2023. Grant most recently served as senior director of Fabletics Scrubs. She now leads H&B's marketing operations.  Target demographic: Gen-X & millennial women The company will likely: Ramp digital ad spend back up Diversify digital ad placement Outsource some marketing duties to agency partners Digital and social ins...

Male Millennial, Gen-X Opps: Dan-O's Seasoning announces new marketing VP (Score 50)
Jul 14, 2023

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Dan-O's Seasoning named Neal Stewart marketing VP in May 2023.  Stewart joins from Holland Construction, where he served as marketing director.  He is now responsible for all of Dan-O's marketing initiatives.  Target demographic: Gen-X & millennial men The company will likely: Ramp digital spend back up Experiment with additional ad channels Build out its agency roster  ...

B2B, D2C Opps: Breezeline hires marketing VP (Score 60)
Jul 14, 2023

Sales lead: This hire may lead to spend shifts & agency reviews.  Breezeline hired Michelle Ramler as marketing VP in June 2023.  Ramler joins from Wave Broadband, where she had the same title.  She is now responsible for marketing, demand generation, brand, customer experience, PR, and corporate communications.  Target demographic: Businesses & consumers (millennials & Gen-Z men) The company will likely: Continue increasing TV spend Try new ad channels Review the ...

Female Gen-X, Millennial Digital Opps: CanvasPrints.com loses marketing chief (Score 34)
Jul 14, 2023

Sales lead: Be prepared to reach out as soon as this company names a new marketing leader.  CanvasPrints.com (CP) lost its CMO, Mary Shanahan, earlier this year. The company named Evan Padgett interim CMO while it searches for a replacement.  We will be sure to update you as soon as a permanent CMO is hired.  Target demographic: Gen-X & millennial women  Once it names a permanent CMO, the company will likely: Keep ramping up digital ad spend Diversify ad placement ...

Millennial Media Opps: Church's Texas Chicken announces new creative AOR (Score 65)
Jul 14, 2023

Sales lead: This appointment will likely lead to spend shift & additional agency changes.  Church's Texas Chicken named Brunner its strategic & creative AOR in July 2023. The agency will handle creative, strategic planning, social, digital, & analytics.  I believe this replaces Wunderman Thompson.  We predicted agency changes when we told you about Church's new CMO in March.  Target demographic: Millennials  The company will likely: Keep shifting ad dollars from digi...