Gen-Z, Millennial Opps: Splash Beverage Group launches TapouT Cognitive Energy (Score 19)

Sales lead: Reach out now if you can help this brand build awareness.

• Splash Beverage Group just launched a new brand called TapouT Cognitive Energy.
• It comes in Cherry Lemonade, Orange, and Peach Mango. 
• The company has started rolling the drinks out nationwide.
• It worked with TapouT brand ambassador and former NFL player Drew Brees on the drinks. 

Target demographic: Gen-Z & millennial athletes/fitness enthusiasts

The company will likely: 

• Begin investing in national advertising 
  • I predict it will rely on social media at first
• Seek agency assistance
• Partner with influencers

Spend analysis:

• No spend data has been reported by Pathmatics, Adbeat, or iSpot.

Agency analysis:

• Opportunity: Get in touch now to offer a full range of agency services.
  • It does not yet work with any agencies to the best of my knowledge.
  • You may have the best luck picking up PR duties first.