Gen-X, Millennial Media Opps: Windstar Cruises brings in new marketing leader (Score 52)
Jul 17, 2023

Sales lead: This hire may lead to spend shifts & agency appointments.  Windstar Cruises named Janet Bava as chief commercial officer, effective July 24th, 2023. Bava most recently served as CMO of AmaWaterways. She is now responsible for marketing, sales, reservations, and deployment.  **Bava does not begin until a later date; therefore, we are unable to confirm her email address at this time.** Target demographic: Gen-Xers & millennials The company will likely: Con...

Digital Millennial Opps: NFM Lending promotes marketing leader (Score 43)
Jul 17, 2023

Sales lead: This promotion may lead to spend shifts & agency hires.  NFM Lending promoted Laura Clapper to CMO, effective July 2023.  Clapper joined the company in 2020 as digital strategy VP. Prior to that, she served as digital marketing VP of Planet Home Lending.  Target demographic: Millennials  The company will likely: Continue increasing digital spend Diversify ad placement Seek agency assistance Digital and social insights (digital ad spend, effectivene...

Momvertising Opps: The Giant Company selects new creative AOR (Score 43)
Jul 17, 2023

Sales lead: Start reaching out now ahead of the 2024 campaign.  The Giant Company (TGC) appointed Heart & Soul Marketing as its strategic creative AOR in July 2023. The agency is tasked with creating a brand campaign set to launch in early 2024. The push will include TV, radio, OOH, and in-store ads.  Target demographic: Gen-X & millennial moms The company will likely: Keep ramping up ad spend Launch an ad campaign (scheduled for early 2024) Seek additional agency ...

Decision Makers on the Move Recap: Week of July 10 - 14, 2023
Jul 17, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Accounts on the Move Recap: Week of July 10 - 14, 2023
Jul 17, 2023

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...