Millennial Digital Opps: Senorial updates logo, introduces new tagline (Score 16)
Sales lead: Reach out if you can help this brand promote the rebrand. .png)
- Senorial just rolled out a new logo and slogan, "Explore Every Moment."
- It is supporting the rebrand with a campaign.
- The push is being supported through paid media, influencers, events, and in-store signage.
Target demographic: Millennials
The brand will likely:
- Significantly increase ad spend throughout the campaign
- Partner with new influencers
- Seek additional agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Senorial spent just $4.2k on digital display ads YTD, down from $37.6k spent in this channel during the same time period of 2022.
- YTD data: 555k impressions via Instagram (89%) and Facebook (11%).
- 2021-2022 spend: Full-year spend fell 38% from $79.1k in 2021 to $49.1k in 2022.
- Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com.
Agency analysis:
- Opportunity: The company may be seeking assistance promoting the rebrand, so get in touch now if you can help.
- Current roster:
- WALO Creative: creative & media planning
Insight Sources: Digital spend insights estimated by Pathmatics.
