Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: Contact the new marketing DM for more information.  LaunchDarkly appointed Carly Brantz as CMO late last year. Brantz previously served as DigitalOcean's CMO. We told you about LauchDarkly losing its CMO, Keith Messic, in November.  Target demographic: DevOps teams that need feature management services The company will likely: Increase digital ad spend Experiment with different ad channels Outsource some marketing duties to agency partners Digital ...

Due Date: February 23, 2024 Scope of Work: Visit Cedar City - Brian Head generates its marketing budget through the collection of transient room taxes, grants and sale of merchandise through the Cedar City Visitor Center gift shop. As part of our marketing efforts, the organization contracts with a media buying agency to help plan, negotiate, place, reconcile and report on media opportunities for the destination. These opportunities include but are not limited to: Search, Display, Content,...

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Cyclebar recently named Nate Chang CMO.  He also leads marketing for Cyclebar's sister brands Yoga Six and AKT. This fills the vacancy we told you about late last year. Target demographic: Millennials The company will likely: Ramp up ad spend Diversify digital ad placement Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impressions, and performan...

Sales lead: Airing a Super Bowl ad signals the company will ramp spend up throughout the year.  E*TRADE tapped 72andSunny to create its Super Bowl ad. The spot is reportedly 30-seconds and will run in the second quarter.  This does not affect the brand's relationship with MullenLowe.  Target demographic: Male Gen-Xers & millennials The brand will likely: Continue advertising during big sporting events Increase ad spend Seek additional agency assistance Broadca...

Sales lead: Reach out now to offer ad space & to see if it needs any more agency assistance.  The Giant Company (TGC) selected Allen & Gerritsen as advertising AOR in January 2024.  The agency is responsible for brand and multi-channel creative strategy for TGC's portfolio.  This includes messaging, campaign development, TV, digital, print, radio, OOH, digital, and in-store. Target demographic: Primary shoppers/moms (Gen-X & millennial women) The company will likely: K...

Sales lead: Reach out to offer ad space & agency services.  Flashfood recently rebranded with a new visual identity and reorganized its leadership team.  The company promoted Nicholas Bertram from president and COO to CEO. It also created a new position by naming chief brand officer, Jordan Schenk, chief commercial officer. Plus, it hired Austin Thomson as growth marketing manager. Target demographic: Millennials parents The company will likely: Return to 2022 spendi...

Sales lead: Contact the new CBO for more information about her plans.  Sedgwick promoted Kimberly George to global chief brand officer in January 2024. George joined the company in 2001 and most recently served as global head of innovation and product development.  In her new role, George is responsible for promoting the company through industry collaborations, thought leadership, and client engagement.  Target demographic: Businesses The company will likely: Continue ...

Sales lead: This promotion will directly impact the company's marketing strategy & agency roster.  3M promoted Holly Semerad to SVP and CMO, effective January 2024, Semerad joined the company in 2007 and most recently served as VP of safety, industrial business, and global customer operations. She now leads all of 3M's marketing operations. Target demographic: Gen-Xers & millennials with a female skew The company will likely: Review the current agency roster Experime...