Sales lead: This hire will affect the company's marketing strategy & could lead to agency appointments.  Wasabi Technologies named Michael Welts CMO in May 2023. This is Welts' second stint as Wasabi's CMO as he held the position from 2017 to 2022. He spent the past year as CMO of Aviatrix.  Target demographic: Businesses that need cloud storage The company will likely: Return to higher ad spending Outsource some marketing duties to agency partners Broadcast ins...

Sales lead: Reach out if you can help this company attract younger visitors.  Gila River Resorts & Casinos just kicked off a brand campaign called "You Do You."  Gila's AOR, O.H. Partners, created the campaign, which is meant to attract younger guests.  The campaign features two video spots that will be supported across social, OOH, print, radio, and property signage.  Target demographic: Millennials & older Gen-Zers The company will likely: Keep increasing ad spend ...

Media Sales Lead: SodaStream just introduced a new tagline, "If You Can Dream It, You Can Stream It." The company launched a campaign from its creative AOR, Energy BBDO, to promote the new tagline. The push includes multiple spots ranging from six to 30 seconds. The ads will be supported through CTV, digital, and social media.  Key Lead Takeaways: The company will likely ramp up ad spend over the next several months, so get in touch now to score some extra ad dollars. SodaStream has been r...

Sales Lead: Nestle's Purina recently launched a new campaign promoting its Pro Plan Sport as the ultimate food for active dogs. Made by Team Whistle, "Meet the Pets: High-Performance Edition" rolled out across YouTube and social media platforms such as TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels. The campaign was probably made by Team Whistle's internal agency, MAGNET. The brand teamed up with a new sports influencer, NBA player Tyrese Haliburton. It marks a shift ...

Sales Lead: Drew Panayiotou, who became Pfizer's first CMO in September, recently released details about some of the marketing transformations he is leading. Panayiotou has started focusing more on connecting Pfizer's products to its brand. To do so, Pfizer is shifting to center patient voices and stories. Panayiotou is leading the company into what he considers a new era, which will lead to further shifts in its marketing approach. The company will likely: ​​​​​​​Keep shif...

Sales Lead: SPB Hospitality recently appointed USIM as its media AOR. The agency will focus on strategic media planning and activation in order to bolster SPB's marketing initiatives. SPB owns dining chain brands such as Logan's Roadhouse and Old Chicago. It now also owns Krystal due to having merged earlier in 2023. The company will likely: Launch a new campaign Implement strategy shifts Kep ramping up digital spend Seek additional new agency partners Targ...

Sales Lead: For the first time, auto giant Stellantis has selected an AOR for Black audiences. TKT & Associates will now help the company reach more Black audiences. In the past, Stellantis has worked with Black-run agencies on individual marketing initiatives rather than having a dedicated AOR. New work is expected soon for Jeep and will be handled by TKT Collab, the firm's division that handles multicultural creative, social media, and PR. TKT now handles Black marketing efforts...

Sales Lead: The American Red Cross recently teamed up with Nikkolas Smith, the artist behind a widely loved George Floyd piece, on a new initiative. The effort, for which Smith created the digital portrait shown here, was designed to educate viewers on the importance of blood donations for those who live with sickle cell disease. The Red Cross launched an accompanying spring promotion complete with sweepstakes for those who donate blood. The company will likely: Seek similar ...

Sales Lead: Amy Heidersbach just became the CMO at DHI. Heidersbach previously served in the same role at Helping Hands Community. Now, she leads the digital marketing strategy, product marketing, demand generation, and branding for Dice, DHI's tech career marketplace that gets tech professionals in touch with employers. Reporting to CEO Art Zeile, Heidersbach will focus on generating marketing efforts that bolster client and candidate numbers and increase their engagement. She su...

Sales lead: Get in touch if you can offer ad space or agency assistance. Cart.com completed a Series C funding round worth $60m in June 2023. This brings the company's valuation to $1.2b.  It plans on using the funds to meet customer demand, expand internationally, and innovate its products.  In other news: Rachel Truair, the CMO we told you about last year, has left the company. The company named its co-founder, Remington Tonar, chief communications officer to replace ...