Electrolit kicks off campaign as it works to boost US awareness (Score 22)
Jul 18, 2023

Sales lead: Reach out if you can help this company raise awareness.  Electrolit USA recently kicked off its summer marketing campaign.  The push will be supported through TV, billboards, transit center displays, social media, and mobile display.  The company launched in the US in 2014 and is still building initial brand awareness.  Recent DM shifts: Jake Sloan joined as senior marketing director in December 2022. Peter Jones joined as senior global lifestyle marketing m...

Healthcare Opps: AtlantiCare hires CMO amid YTD spend increases (Score 47)
Jul 18, 2023

Sales lead: This hire may lead to spend shifts & agency reviews.  AtlantiCare Health System named Robin Wyatt CMO, effective July 2023. Wyatt most recently served as Northwell Health's marketing VP. She now leads all of AtlantiCare's marketing operations.  Target demographic: Wide range of individuals in NJ The company will likely: Continue increasing ad spend Try new ad channels Make changes to its agency roster Digital and social insights (digital ad spend, ...

Drata hires first-ever CMO (Score 65)
Jul 18, 2023

Sales lead: This company signals it is more focused on marketing by hiring its first CMO.  Drata hired Sydney Sloan as its first-ever CMO in June 2023. Sloan brings CMO experience from her time at Alfresco and most recently Salesloft.  She is responsible for go-to-market strategy, boosting revenue, and customer growth. Target demographic: Businesses that need security & compliance automation services The company will likely: Ramp digital spend back up Try new ad chan...

Gen-Z, Millennial Opps: RaceTrac taps creative AOR as it increases spend (Score 23)
Jul 18, 2023

Sales lead: Reach out now to offer ad space & agency assistance.  RaceTrac named Luckie & Company its creative & brand AOR in July 2023. The agency will handle store marketing, B2B, and promotional partnerships.  Target demographic: Gen-Z & millennials The company will likely: Keep ramping up digital ad spend Diversify digital ad placement Launch an ad campaign/fresh creative Review its other accounts Digital and social insights (digital ad spend, effectiv...

Campaign Imminent: Virginia Tourism taps new agency partners as national TV spend skyrockets (Score 51)
Jul 17, 2023

Sales Lead: Concluding a review, Virginia Tourism (VT) named Sway Creative Labs and Love Communications UT as its new agency partners. Effective July 1, 2023, Sway is VT's lead advertising agency, and Love Communications is its lead paid media agency. Sway will create and implement various innovative marketing strategies, campaigns, and programs. On the other hand, the innovative and effective media strategies that Love Communications is planning will also help VT reach new v...

Campaign Imminent: Carlsberg hires global media AOR following another roster shift (Score 55)
Jul 17, 2023

Sales Lead: iProspect recently became beer brand Carlsberg's global media AOR, effective January 2024. The agency will handle all media planning and buying services. This shift replaces incumbent media AOR Initiative, which did not participate in this review. Initiative won the account in 2017 and, the next year replaced OMD as Carlsberg's global media AOR. ​​​​​​​This appointment comes not long after Carlsberg named Fold7 as its creative AOR in June 2022. ​​​​​​​T...

Campaign Imminent: 686 taps new AOR (Score 53)
Jul 17, 2023

Sales Lead: Apparel band 686 will probably stand up straighter after having selected Backbone as its PR, affiliate, and influencer management AOR. The company will likely: Launch a new campaign Pursue new influencer partnerships Keep increasing spend Seek additional new agency partners Target demographic: Gen-Z and millennial men Recent leadership shifts: 686 appointed Elan Maj as its senior growth marketing manager in June 2023 Addi...

Millennial Opps: Good Foods Group hires first-ever CMO (Score 69)
Jul 17, 2023

Sales Lead: Good Foods Group (GFG) appointed its first CMO, Shannon Maher, in May 2023. Maher previously served in the same role at Bel. The company will likely: ​​​​​​​​​​​​​​Shift strategy Return to higher spend Seek new agency partners Target demographic:  ​​​​​​​​​​​​​​Better-for-you (BFY) consumers Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions, and performance) YTD sp...

BFY Opps: Kevin's Natural Foods to be acquired by Mars amid spend increase (Score 60)
Jul 17, 2023

Sales Lead: Kevin's Natural Foods recently announced that it will soon be acquired by Mars for an undisclosed sum. Kevin's, not a colorful female bird but a better-for-you (BFY) meal company, has posted double-digit growth since its 2019 founding. It will continue operating as a standalone business within Mars's food and nutrition segment. The acquisition is expected to close in Q3 2023. Mars is best known for products that aren't exactly healthy like Twix, M&M's, and Snickers, so...

AmaWaterways loses CMO amid spend increases (Score 42)
Jul 17, 2023

Sales lead: These DM shifts may lead to spend shifts or agency hires.  AmaWaterways lost its CMO of over four years, Janet Bava, in July 2023.  Bava is now the CCO of Windstar Cruises. We will be sure to update you as soon as the company names a replacement.  In other news: The company promoted Michal Maguire to marketing VP in June.  Maguire joined the company as integrated marketing director in 2019.  She appears to be the company's top marketer at this time.  ...