Millennial, B2B Opps: DHI taps new CMO (Score 58)
Sales Lead: Amy Heidersbach just became the CMO at DHI.
- Heidersbach previously served in the same role at Helping Hands Community.
- Now, she leads the digital marketing strategy, product marketing, demand generation, and branding for Dice, DHI's tech career marketplace that gets tech professionals in touch with employers.
- Reporting to CEO Art Zeile, Heidersbach will focus on generating marketing efforts that bolster client and candidate numbers and increase their engagement.
- She succeeded Michelle Marian, who parted ways with DHI in March 2023 after having been its CMO since October 2018.
- The company will likely:
- Implement strategy shifts
- spend
- Seek new agency partners
- Target demographic:
- Primary: Tech and engineering professionals, primarily millennials
- Secondary: Business DMs
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, DHI has spent approximately $258.1k on digital ads, less than half of the approximately $575.6k spent by this point in 2022.
- YTD data: The company has earned around 35.4m digital impressions YTD via Facebook (55%), Instagram (132), desktop display (11%), and mobile display (2%) ads.
- Last year: In 2022, DHI spent roughly $1.4m on digital ads, more than double the roughly $582.7k spent in 2021.
- Additional channel insights
- The company utilizes Google Ads along with OOH, radio, digital, Facebook, Instagram, Twitter, TikTok, and online video (via Youtube IOS and Youtube.com) ads.
- DHI sponsors podcasts such as Gamers With Jobs - Conference Call.
Additional agency insights:
- Opportunity: Heidersbach's hire could lead to agency reviews, so get on her radar soon.
- Current agency roster:
- No current agency relationships yet confirmed
Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix; podcast insights by Podchaser.
