Sales lead: Reach out to offer social/digital ad space and inquire about other agency work.  BlueTriton Brands selected Game Seven as social and digital AOR in November 2023. The agency is tasked with leading social/digital planning and execution. Game Seven will also utilize influencers and experiential tactics.  Target demographic: Wide range of consumers The company will likely: Significantly increase social and digital ad spend Revise online marketing strategy ...

Sales lead: Reach out to offer ad space & agency services.  AB InBev announced Benoit Garbe, its US CMO, is stepping down at the end of 2023. The company assigned all marketing duties to CCO Kyle Norrington instead of hiring a new CMO. The company is working on repairing the Bud Light brand following the controversy with Dylan Mulvaney earlier this year.  Target demographic: Wide range of men from Gen-Z (21+) to Gen-X The company will likely: Continue ramping up Bud Li...

Sales lead: This appointment will likely lead to higher ad spending & more roster shifts.  Hyland's Naturals named Madwell AOR in November 2023. I believe Madwell is handling creative for Hyland's. This replaces the incumbent shop Moxie Sozo.  Target demographic: Millennial moms The company will likely: Significantly increase ad spend Launch an ad campaign/fresh creative work Make additional agency changes Broadcast insights (TV ad creative spend, effectivenes...

Sales lead: This hire will affect the company's marketing strategy & could lead to agency appointments.  IMAGE Skincare named Michele Snyder chief marketing and innovation officer in October 2023. Snyder joins from Dr. Dennis Gross Skincare where she served as global marketing SVP and GM.  Snyder now leads all of IMAGE's marketing operations. **We are still working to confirm Snyder's email address, so please reach out to IMAGE's other DMs for the time being.** Target demogr...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Due Date: January 12, 2024 Scope of Request: NOTICE IS HEREBY GIVEN that a Request for Qualifications (RFQ) for qualified professionals to provide as-needed event planning services for City Sponsored and Co-Sponsored events. The purpose of the RFQ process is to identify individuals or businesses who meet the City’s criteria and instructions outlined in the RFQ document.  Contact: Jennifer Del Toro // jdeltoro@weho.org RFP Link    

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Appen named Alicia Hale CMO in November 2023. Hale most recently served as CMO of Tempo Software  Hale replaces Fab Dolan, who only held the position for two months.  Target demographic: Businesses  The company will likely: Return to higher ad spending Try new ad channels Seek additional agency assitance Digital and social insights (digital ad spend, effectiveness, impressions...

Sales lead: This hire may lead to spend shifts or agency appointments.       Freshworks hired Mika Yamamoto as chief customer and marketing officer in November 2023. Yamamoto joins from F5, where she served as chief customer engagement and marketing officer. In her new role, she will manage the global marketing & customer experience teams.  Target demographic: Businesses The company will likely: Keep ramping up digital spend Experiment with new marketing channels O...

Sales lead: This promotion will affect the company's marketing strategy & agency roster.  Okta promoted Kerry Ok to CMO, effective November 2023. Ok joined the company in 2021 and was promoted to marketing SVP earlier this year.  She is now responsible for demand generation, brand direction, strategic events, and digital. Target demographic: Businesses  The company will likely: Try new marketing channels Review the current agency roster Seek additional agency assis...