BlueTriton appoints social, digital AOR (Score 69)
Sales lead: Reach out to offer social/digital ad space and inquire about other agency work. .png)
- BlueTriton Brands selected Game Seven as social and digital AOR in November 2023.
- The agency is tasked with leading social/digital planning and execution.
- Game Seven will also utilize influencers and experiential tactics.
Target demographic: Wide range of consumers
The company will likely:
- Significantly increase social and digital ad spend
- Revise online marketing strategy
- Partner with influencers
- Make additional agency changes
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- Please click here to view our national TV spend chart for BlueTriton's top brands.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: BlueTriton spent about $22.6m on digital display ads YTD, just 56% of the $40.4m spent in this channel during the same time period of 2022.
- YTD data: 2.8b impressions via Facebook (37%), Instagram (29%), YouTube (15%), desktop video (14%), desktop display (4%), and mobile display (1%).
- 2021-2022 spend: Full-year spend increased by 13% from $42m in 2021 to $47.6m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitch.tv, and eater.com. It placed 1% of these ads indirectly through The Trade Desk and Amazon DSP onto sites such as walmart.com, ebay.com, yahoo.com, hollywoodreporter.com, and espn.com.
Additional channel insights
- BlueTriton also invests in OOH, print, and local broadcast.
- Top podcasts sponsored: DiPietro & Rothenberg and Sustainable Minimalists.
Agency analysis:
- Opportunity: Agency reviews tend to follow one another, so get in touch with the company's DMs for more information.
- Current roster:
- FCB New York: creative AOR
- Horizon Media: media AOR
- Game Seven: social & digital AOR
Media Spend Estimate Sources: (c) Winmo, LLC, 2024. Used under license.
