Sales lead: Start reaching out to offer ad space ahead of the upcoming campaign.  Seventh Generation (SG) named Mother NY creative AOR in December 2023. The agency's first campaign is scheduled for April 2024. It will reportedly be the brand's largest marketing push since before the pandemic.  Mother will also handle brand strategy, design, and visuals.  Opinionated is the incumbent creative AOR. Target demographic: Primary shoppers/moms (millennial & Gen-X women) The co...

Sales lead: Get in touch now to score some of these extra ad dollars and to see if you can help promote the new SUV.  Lucid Motors (LM) is seeking an agency partner to create a global campaign to promote its new Gravity SUV. LM, which has been handling most marketing duties in-house, has grown to the point it needs outside assistance. We predicted agency hires & spend increases when we told you about LM's new marketing VP in May.  Target demographic: Affluent millennial men ...

Sales lead: Get in touch to see if Walgreens plans on making any more agency changes.  Walgreens tapped Weber Shandwick as PR AOR in December 2023. The agency is responsible for media relations, crisis communications, and reputation management.  We told you about Walgreens naming Epsilon media AOR in March.  In other news: Walgreens CMO, Linh Peters, is no longer with the company.  Peters spent bout a year and a half with the company.  At this time, it is unclear whet...

Sales lead: Contact this company's DMs to offer ad space & see if it needs any more agency help.  Allianz named GroupM global media AOR in December 2023. The agency will handle media strategy, planning, buying, and campaign execution. The incumbent, GroupM sister agency EssenceMediaCom, will continue handling US media duties. In other news:  Allianz promoted Emmanuelle Thommerot-Persico to chief marketing & strategy officer earlier this year. Thommerot-Persico joined th...

  Due Date: January 10, 2024; questions due December 29, 2023 Scope of Work: The City of Inglewood (City) is soliciting proposals from interested, qualified, and experienced companies (Respondents) that provide event management and production services to plan, organize, and execute events on a small, medium, and large scale in various areas and venues, indoors and outdoors that will take place within the City throughout the year. Respondents are invited to submit Proposals demonstrating...

  Due Date: January 24, 2024 Scope of Work: Sonoma State University (University) invites qualified service providers to submit a proposal in response to this Request for Proposal (RFP) for Digital Marketing Services for Strategic Enrollment. The successful Service Provider shall demonstrate their ability to furnish and provide the services as described in this RFP. Contact: Joy Sun // sunm@sonoma.edu RFP Link (you will need to register with CalState to access full RFP docs)

Sales lead: Reach out to offer ad space & inquire about other agency opportunities.  Chess.com appointed Endeavor's WME as sales AOR in December 2023. The agency is tasked with promoting Chess.com through content development, brand partnerships, events, media rights, and licensing opportunities.  WME will also handle experiential marketing. Target demographic: Gen-Zers & millennials The company will likely: Keep ramping up digital spend Build out agency roster Expe...

  Sales lead: Owlet Baby Care (OBC) has tapped Diffusion PR to handle US PR work. Reach out now to secure 2024 revenue. Diffusion is tasked with launching press campaigns in support of upcoming brand & product milestones, company announcements, and product launches via thought leadership, original research, ongoing earned media relations and creative brand partnerships. OBC was without a PR AOR for the last year, but decided its needs had changed given the new FDA approval for Drea...

Sales lead: Get in touch now to offer ad space & agency services.  MeUndies hired Ariel Stoddard as CRO in December 2023 (**we are still confirming Stoddard's email at the time of publication, but will update as we learn more**). Stoddard joins from Fabletics where she served as marketing SVP before being promoted to GM in 2022. In her new role, Stoddard is responsible for the customer experience and performance marketing teams.  This follows former CMO Elizabeth Krause's departur...

Sales Lead: Keep an eye on this organization so that you can reach out as soon as it names a replacement.  The Chicago Bulls (CB) just lost its marketing VP, Dan Moriarty. Moriarty departed for the Chicago Fire where he will serve as CMO. We will be sure to update you once CB fills the vacancy. Target demographic: Male Gen-Z & millennial basketball fans Once it hires a new marketing VP, the organization will likely: Try new marketing strategies Appoint agency partner...