Sales Lead: BlackLine is now in search of a new top marketer since parting ways with Andres Botero. Botero, previously BlackLine's chief strategy and marketing officer of almost five years, is now the CMO at Rubrik. During his time leading strategy and global marketing at BlackLine, Botero is credited with having more than doubled its APR. The company will likely: Need additional marketing assistance in his absence Shift strategy Return to higher spend Conduct agency...

Sales Lead: Burger King (BK)'s new ad for the Chicken Royale is arguably the funniest fast food campaign of the year so far. The humor-based work looks sarcastically at the way that Whopper advertising still falls flat. Made by AOR BBH, the campaign also involves a nationwide experiential activation, Chicken Royale Day. The campaign rolled out across OOH and print. The company will likely: Invest in similar initiatives in the future Continue increasing national TV spend ...

Sales Lead: Smirnoff just launched its first work from McCann NY, which became its creative AOR last year. The campaign includes a new tagline, "We do we." The work is centered around diversity and inclusion with a message focused on drinkers of various genders, ages, races, sexual orientations, and backgrounds. The global campaign rolled out across channels such as TV, social, digital, and OOH, and it involved working with influencers. Smirnoff is also investing in exper...

Sales lead: Reach out now because this looks like a great opportunity for both sellers & agency readers.  Cruise selected The Bulleit Group to handle some of its PR business.  The agency will primarily handle engineering communications and promote women in technology.  The company also hired Jeff Miller as marketing VP in May 2023.  Miller most recently served as Snap's senior marketing & creative director. Cruise, which launched in 2013, is a self-driving ...

Sales lead: This company is poised to significantly increase traditional media spend.  Impossible Foods (IF) began its biggest marketing push yet with a 90-second musical spot called "Making Meat History." It also launched a series of ads with the tagline "The Summer of Impossible," which includes multiple shorter spots, digital ads, and social elements.  The company partnered with creative shop Super Serious for the push.  We told you about IF's new chief marketing & creative off...

Sales lead: This hire may lead to spend & agency roster shifts.  Wells Enterprises (WE) selected Isabella Chia as marketing VP, effective May 2023. Chia joins from Field + Farmer, where she served as EVP & managing director.  We told you about WE being acquired by Ferrero in January. Target demographic: Primary shoppers/moms (Gen-X & millennial women) The company will likely: Review the current agency roster Make additional leadership changes (recent acquisition) S...

Sales lead: Get in touch now to offer last-minute campaign ad space.  7-Eleven just kicked off a campaign called "Anything Flows" to promote Slurpee's new logo and cup design.  The campaign includes four sports ranging from 6-, 15-, and 30-seconds. They will be supported across broadcast, CTV, radio, streaming audio, display, social, and search. The push is scheduled to run through August.  Target demographic: Gen-Zers & millennials  The company will likely: Signific...

Sales Lead: Heineken recently launched a campaign for its 150th birthday. Made by Publicis's Le Pub, a creative agency partner of the beer giant, the campaign involves a rebrand of Heineken's social media platforms and website pages. To remind fans that the experience, not the spelling matters, the campaign and new branding use commonly made spelling errors and colloquial nicknames based on the ways in which people often misspell and misuse "Heineken." The company will l...

Sales Lead: Kohler recently selected Hanson Dodge as the media AOR for its new D2C wellness brand, Sprig. The agency will soon launch a marketing campaign designed to drive awareness of Sprig and its products. HD is currently planning, creating, trafficking, and implementing the launch campaign's media portion. The agency will also evaluate its effectiveness. The campaign will cover various online platforms and influencer marketing, along with other yet-to-be-announced act...

Sales Lead: Visible recently kicked off a CMO search due to the departure of Cheryl Gresham. Gresham became its CMO in December 2021 and is now the marketing VP and CMO at sibling brand Verizon Value. The brand will likely: Seek additional influencer partnerships Pursue additional cause marketing opportunities Continue increasing TV spend Return to higher digital spend under a relatively recent digital and social AOR (more below) Seek additional new agency partn...