Decision Makers on the Move Recap: Week of November 26 - December 1, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Daiya Foods
Hajime Fujita
CEO
57
11/2023
No
Edge Lead
Business Planning VP - Otsuka Pharmaceuticals (Parent Company)
Daiya Foods
Melanie Domer
CCO
57
11/2023
No
Edge Lead
CMO - Daiya Foods
Daiya Foods
John Kelly
CMO
57
11/2023
No
Edge Lead
Consumer Marketing VP - Daiya Foods
Evolv Technology
Courtney Cunnane
CMO
50
11/2023
Yes
Edge Lead
Growth Marketing SVP - SmartBear
Freshworks
Mika Yamamoto
Chief Customer & Marketing Officer
50
11/2023
Yes
Edge Lead
Chief Customer Engagement & Marketing Officer - F5
Grocery Outlet
Alejandro Alvarez-Correa
CMO
77
09/2023
Yes
Edge Lead
CMO - American Signature
Krispy Kreme
Josh Charlesworth
President & CEO
29
01/2024
No
Edge Lead
President & COO - Krispy Kreme
Laird Superfood
Martha Opela
Marketing VP
55
08/2023
No
Edge Lead
Sr. Marketing Director - Laird Superfood
Macy's
Sharon Otterman
CMO
66
12/2023
Yes
Edge Lead
CMO - Caesars Entertainment
NotCo
Louise McKerrow
VP & Global Marketing Head
68
11/2023
Yes
Edge Lead
Sr. Branding Director - Mercado Libre
Reef
Michael Minter
CMO
59
11/2023
Yes
Edge Lead
Global Marketing Head - DC Shoes
Roots
Leslie Golts
CMO
50
11/2023
Yes
Edge Lead
Marketing Head & GN - Unilver Canada's Beauty Division
Sitecore
Kathie Johnson
CMO
49
11/2023
Yes
Edge Lead
CMO - Talkdesk
SpartanNash
Amy McClellan
EVP & CCO
32
11/2023
No
Edge Lead
SVP & CMO - SpartanNash
Travel Medford
Carole Skeeters-Stevens
CMO
47
11/2023
Yes
Edge Lead
 
Tyson Foods
Jeremy Keenan
Marketing Communications, Design, & Corporate Communications SVP
78
08/2023
Yes
Edge Lead
Global Product Marketing VP - WestRock
Zips Car Wash
Rebecca Latacz
CMO
63
10/2023
Yes
Edge Lead
Marketing VP - Raising Cane's
Zscaler
Joyce Kim
CMO
49
11/2023
Yes
Edge Lead
CMO - Twilio