Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Daiya Foods |
Hajime Fujita |
CEO |
57 |
11/2023 |
No |
Edge Lead |
Business Planning VP - Otsuka Pharmaceuticals (Parent Company) |
Daiya Foods |
Melanie Domer |
CCO |
57 |
11/2023 |
No |
Edge Lead |
CMO - Daiya Foods |
Daiya Foods |
John Kelly |
CMO |
57 |
11/2023 |
No |
Edge Lead |
Consumer Marketing VP - Daiya Foods |
Evolv Technology |
Courtney Cunnane |
CMO |
50 |
11/2023 |
Yes |
Edge Lead |
Growth Marketing SVP - SmartBear |
Freshworks |
Mika Yamamoto |
Chief Customer & Marketing Officer |
50 |
11/2023 |
Yes |
Edge Lead |
Chief Customer Engagement & Marketing Officer - F5 |
Grocery Outlet |
Alejandro Alvarez-Correa |
CMO |
77 |
09/2023 |
Yes |
Edge Lead |
CMO - American Signature |
Krispy Kreme |
Josh Charlesworth |
President & CEO |
29 |
01/2024 |
No |
Edge Lead |
President & COO - Krispy Kreme |
Laird Superfood |
Martha Opela |
Marketing VP |
55 |
08/2023 |
No |
Edge Lead |
Sr. Marketing Director - Laird Superfood |
Macy's |
Sharon Otterman |
CMO |
66 |
12/2023 |
Yes |
Edge Lead |
CMO - Caesars Entertainment |
NotCo |
Louise McKerrow |
VP & Global Marketing Head |
68 |
11/2023 |
Yes |
Edge Lead |
Sr. Branding Director - Mercado Libre |
Reef |
Michael Minter |
CMO |
59 |
11/2023 |
Yes |
Edge Lead |
Global Marketing Head - DC Shoes |
Roots |
Leslie Golts |
CMO |
50 |
11/2023 |
Yes |
Edge Lead |
Marketing Head & GN - Unilver Canada's Beauty Division |
Sitecore |
Kathie Johnson |
CMO |
49 |
11/2023 |
Yes |
Edge Lead |
CMO - Talkdesk |
SpartanNash |
Amy McClellan |
EVP & CCO |
32 |
11/2023 |
No |
Edge Lead |
SVP & CMO - SpartanNash |
Travel Medford |
Carole Skeeters-Stevens |
CMO |
47 |
11/2023 |
Yes |
Edge Lead |
|
Tyson Foods |
Jeremy Keenan |
Marketing Communications, Design, & Corporate Communications SVP |
78 |
08/2023 |
Yes |
Edge Lead |
Global Product Marketing VP - WestRock |
Zips Car Wash |
Rebecca Latacz |
CMO |
63 |
10/2023 |
Yes |
Edge Lead |
Marketing VP - Raising Cane's |
Zscaler |
Joyce Kim |
CMO |
49 |
11/2023 |
Yes |
Edge Lead |
CMO - Twilio |