Female Millennial, Gen-Z Opps: IMAGE Skincare hires top marketer amid spend increases (Score 55)
Sales lead: This hire will affect the company's marketing strategy & could lead to agency appointments. 
- IMAGE Skincare named Michele Snyder chief marketing and innovation officer in October 2023.
- Snyder joins from Dr. Dennis Gross Skincare where she served as global marketing SVP and GM.
- Snyder now leads all of IMAGE's marketing operations.
**We are still working to confirm Snyder's email address, so please reach out to IMAGE's other DMs for the time being.**
Target demographic: Millennial & Gen-Z women
The company will likely:
- Keep increasing digital spend
- Diversify digital ad placement
- Outsource some marketing duties.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: IMAGE spent around $880.1k on digital display ads YTD, a significant increase from $299.1k spent in this channel during the same time period of 2022.
- YTD data: 123.2m impressions via Facebook (48%), Instagram (42%), and YouTube (10%).
- 2021-2022 spend: Full-year spend increased by 17% from $284k in 2021 to $332.1k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com, instagram.com, and youtube.com.
Agency analysis:
- Opportunity: Contact the new CMO now to be top-of-mind.
- We have not confirmed any current agency relationships for IMAGE.
Insight Sources: Digital spend insights estimated by Pathmatics.
