Sales lead: This departure will affect the company's marketing spend & agency roster.  QuickBooks is already searching for a new marketing chief following Lauren Weinberg's departure in December. Weinberg joined QuickBooks as chief marketing & revenue officer in October. She is now the CMO of Peloton.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Business DMs & self-employed small business owners The company will likely: C...

  Sales lead: During the Q3 earnings call, Fossil Group execs spoke about brand revitalization strategy & efforts. Reach out now to secure revenue. Per CEO Kosta Kartsotis: "Under our FOSSIL brand revitalization strategy, we are making highly targeted investments in marketing to support our key initiatives across traditional watches, jewelry, and leathers." "Over the past year, we have conducted extensive consumer insight work to better understand our target consumer. The results o...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: Reach out now to offer ad space & inquire about agency opportunities.  Peloton did not waste any time filling the CMO vacancy we recently told you about. The company already named Lauren Weinberg its new CMO. Weinberg joins from QuickBooks where she spent just two months as chief marketing & revenue officer. Before that, she was CMO of Square.  Target demographic: Gen-Xers & millennials The company will likely: Keep increasing digital spend  Experiment ...

  Due Date: January 5, 2024 Scope of Work: The Judicial Council of California (“Judicial Council” or “JCC”), Center for Families, Children & the Courts (CFCC), seeks to identify and retain a governmental, academic, or non-profit entity with experience in education related to Peer Courts/Teen Courts in California or a California Peer Court/Teen Court Associations to organize and host the next Annual Youth Court Summit. The Summit will be held at a California college or university, unless...

Sales lead: This hire will likely lead to increased ad spend and agency appointments.  Cartridge World (CW) selected Grant Gooley as CMO in December 2023 (**we are still confirming Gooley's email at the time of publication, but will update as we learn more**) Gooley spent the past several years leading MyPortal Marketing, which he founded.  As CW's CMO, Gooley is tasked with revamping and modernizing its entire marketing strategy.  The new strategy will focus on content marketing ...

  Due Date: February 5, 2024; must express interest by January 19, 2024 Scope of Work: Pacific Gas and Electric Company's  (PG&E)  Automated Response Technology (ART) program is a residential CAISO market-integrated (Proxy Demand Resource) program which will enable customers to leverage their smart home technologies for load management, including DR and TOU/load shifting. The technologies will include, but are not limited to smart thermostats, smart appliances, HPWHs, EV chargers, and b...

Sales lead: Reach out to score some of these extra ad dollars.  Uniqlo just announced an expansion plan across the US and Canada.  It plans on opening 20 new stores in 2024 with a goal to reach 200 total stores by 2027.  Uniqlo currently operates 72 stores in North America.  It opened its first US location in 2005. Target demographic: Millennials The company will likely: Keep ramping up spend  Increase promotional activity for grand openings Review current agency...

Media Sales Lead: White Claw (WC) just entered the zero-proof market with White Claw 0% Alcohol. The beverage includes 2g of sugar and 15 calories. It comes in variety 12-packs and single-flavor six-packs. Flavors include Black Cherry Cranberry, Mango Passion Fruit, Peach Orange Blossom, and Lime Yuzo. WC 0% will be available nationwide on January 1st, 2024. The brand's DMs believe there is consumer demand for zero-alcohol beverages among its target audience.  Key Lead Takeaways: WC will l...