Sales Lead: Gordon Ramsay (GR) recently launched its first-ever line of frozen entrées created by Gordon Ramsay himself. The products are now available at nationwide Walmart stores. The company will likely: Launch a campaign promoting the new products Continue investing in new products Keep increasing spend Seek new agency partners under a brand new CMO (more below) Target demographic:  ​​​​​​​​​​​​​​Gen-Z and millennials Additional spending ...

Sales Lead: Public Broadcasting Service (PBS) recently appointed SwellShark as its media AOR. The agency will focus on further diversifying PBS's audiences and develop new audience engagement methods across its website and mobile app. This will largely involve work with SwellShark's audience recognition service, Sonar. The agency's first campaigns for PBS will launch later in September 2023 and support shows such as America Outdoors with Baratunde Thurston, The American Buffalo, and...

Media Sales Lead: Jewelry company James Allen (JA) recently rolled out its first OOH campaign, "Size Does Matter." The initiative involves print and digital ads on al of NYC's train lines. In June 2023, the Metropolitan Transit Authority reported 3.6m daily riders on the subway. The campaign also involves branded MetroCards that have special 30%-off discount codes for JA's products. Experiential activations also allowed visitors free treats, other discount codes, and surprise gifts. JA worked...

Sales lead: Get in touch with the new CMO now for more information about his plans. Rev selected Fernando Trueba as CMO in September 2023. Trueba brings CMO experience from his time at Favor Delivery. He is tasked with boosting brand awareness and spurring growth.  Target demographic: Businesses that need transcription services The company will likely: Ramp ad spend back up Diversify ad placement Build out the agency roster Digital and social insights (digital...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: Get in touch now to help TikTok promote its new shopping platform.  TikTok just launched an eCommerce platform called TikTok Shop. This gives creators, brands, and merchants a tool to sell their products directly through the TikTok app. TikTok Shop includes in-feed video, live shopping, product showcase, shop tab, affiliate program, and secure checkout.  TikTok will also take care of packaging and shipping. Target demographic: Millennials & Gen-Zers The company...

Sales lead: Get in touch now to help this company as it pivots in a new direction. The Container Store (TCS) announced it is adding thousands of new products as it transitions from just selling storage items.  New categories include dining, entertainment, home decor, and textiles.  It will also offer several D2C brands such as Citizenry, Heales Apothecary, and Fortessa.  TCS launched an accompanying ad campaign called "Uncontained" to promote the transition. It ...

Sales lead: These DM shifts will likely lead to additional digital spend increases & agency reviews.  Mattress Firm (MF) created a new position by hiring George Hanson as its first-ever chief digital officer. Hanson is tasked with improving MF's digital and customer experience. He most recently served as SVP & CDO of Panera Bread, where he led digital, loyalty, and marketing.  MF also promoted Sam Bennett to EVP & marketing head.  Bennet joined the company in 20...

Sales lead: This promotion will affect both the company's marketing strategy & agency roster.  Sargento Foods (SF) just promoted Erin Price to marketing SVP.  Price joined the company in 2007 as marketing manager. She most recently served as president of the food service and ingredients division.  Price now leads retail marketing and brand communications. Target demographic: Primary shoppers (millennial & Gen-X women/moms) The company will likely: Continue increasing...