Digital B2B Opps: Rev taps CMO amid spend declines (Score 49)

Sales lead: Get in touch with the new CMO now for more information about his plans.

• Rev selected Fernando Trueba as CMO in September 2023.
• Trueba brings CMO experience from his time at Favor Delivery.
• He is tasked with boosting brand awareness and spurring growth. 

Target demographic: Businesses that need transcription services

The company will likely:

• Ramp ad spend back up
• Diversify ad placement
• Build out the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Rev spent about $228k on digital display ads YTD, a 39% decrease from $371.6k spent in this channel during the same time period of 2022. 
• YTD data: 34.1m impressions via Facebook (67%) and Instagram (33%). 
• 2021-2022 spend: Full-year spend fell 49% from $867.9k in 2021 to $443.9k in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Agency analysis:

• Opportunity: CMO hires commonly lead to agency appointments, so reach out now to be top-of-mind. 
• Current roster:
  • Codeword: PR

Insight Sources: Digital spend insights estimated by Pathmatics.