Campaign Imminent: Pfizer taps new marketing VP (Score 77)
Aug 29, 2023

Sales Lead: In August 2023, Pfizer selected Susan Townsend as its global marketing technology VP. Townsend was previously Aledade's engineering, clinician, and patient engagement VP. She now oversees areas such as Pfizer's content management, marketing workflow, personalization, marketing analytics, social media optimization, and ad tech. The company will likely: Shift its strategy Continue increasing digital spend Keep centering its advertising around patients' stories...

Campaign Imminent: RoC Skincare taps TikTok AOR (Score 25)
Aug 29, 2023

Sales Lead: RoC Skincare recently selected Gravity Road as its TikTok AOR. Though the agency is located in the UK, it does have a presence in the US, and the appointment will affect global strategy. Gravity Road will now oversee all of RoC's creator-driven campaigns on TikTok. Roc's social strategy has included this social media platform since 2021, but the brand didn't launch this influencer-centered platform refresh with Gravity Road until March 2023. According to RoC's CMO, Hil...

Gen-Z, Millennial Opps: Deep Eddy launches first campaign under new brand platform, surpasses FY 2022 digital spend YTD (Score 62)
Aug 29, 2023

Sales Lead: Vodka brand Deep Eddy (DE) recently teamed up with Ashley Park on an initiative to encourage people to relax with a refreshing vodka cocktail or two. An ad made by McGarrah Jessee, DE's creative, media, and social AOR since July 2022, promotes a fake conference complete with a fake online event and out-of-office response. This is DE's first ad push under the new platform, "Vodka is for Fun," that McGarrah Jessee created. The initiative also involves experiential activat...

Male Millennial, Gen-X Media Opps: New American Funding hires CMO amid spend increases (Score 53)
Aug 29, 2023

Sales lead: This hire could lead to spend shifts & agency hires.  New American Funding (NAF) hired Andrew Strickman as CMO, effective August 2023. Strickman most recently served as CMO of Care Access. He is now responsible for all of NAF's marketing operations.  Target demographic: Gen-X & millennials with a male skew The company will likely: Continue increasing ad spend Experiment with new ad channels Hire agency assistance Broadcast insights (TV ad creative ...

Male Millennial Opps: Hertz partners with GM to add more EVs to its fleet (Score 53)
Aug 29, 2023

Sales lead: The company will likely ramp up ad spend to promote these initiatives.  Hertz recently partnered with GM to add more electric vehicles to its rental fleet.  The company will purchase 175k EVs from GM over the next five years.  This is part of the company's initiatives to reduce carbon emissions and become more sustainable.  Hertz's CEO, Stephen Scherr, is hosting a new video series called "Are We There Yet?" to discuss EV news and innovation.  Target demographic: ...

Media Edge: Red Baron advertises new pizzas with campaign
Aug 29, 2023

Media Sales Lead: Red Baron (RB) just debuted a new campaign called "The Showdown: Fully Loaded." The company is promoting its new Fully Loaded Hand Tossed Style Pizza, which is available in Ultimate Pepperoni, Meat Lovers, and BBQ Chicken. RB's AOR, TBWA\Chiat\Day, created the ads that will be supported across social media and CTV through November.  Key Lead Takeaways: Reach out now to see if you can score any last-minute campaign ad dollars. The company appears to be moving away from nat...

B2B Opps: DailyPay teams up with Houston Rockets, hires CMO (Score 59)
Aug 29, 2023

Sales lead: Reach out if you can help this company increase awareness.  DailyPay recently entered a long-term deal to become the official On-Demand Pay Partner of the Houston Rockets and Toyota Center.  The company will also serve as presenting sponsor of the Rockets' Employee of the Month program.  In other news: DailyPay hired Gino Palozzi as CMO in April 2023. Palozzi most recently served as marketing VP at Persistent Systems.  Target demographic: Businesses that ...

Millennial Opps: Allbirds names PR AOR amid spend shifts (Score 64)
Aug 29, 2023

Sales lead: Get in touch now because this may lead to more agency hires.  Allbirds appointed Hunter as its PR AOR in August 2023. The agency is responsible for media relations, thought leadership, strategic counsel, and partnerships.  This replaces incumbent shop Sunshine Sachs. We told you about Allbirds new golf shoe line in May.  Target demographic: Millennials The company will likely: Seek additional agency partners Keep moving ad dollars from TV to digital C...

Momvertising Opps: McCormick launches rebrand, campaign amid CMO search (Score 53)
Aug 28, 2023

Sales Lead: McCormick & Co. recently rolled out a bottle redesign with an initiative partnered with Doug E. Fresh. This is the company's first bottle redesign in almost 40 years. The campaign also involves an experiential activation through which consumers can enter a sweepstakes to win participation in a NY-based cooking class. The company will likely: Invest in additional influencer partnerships and experiential activations Continue ramping up digital spend Implement ...

Campaign Imminent: Swipesum taps PR AOR (Score 47)
Aug 28, 2023

Sales Lead: Swipesum selected Uproar as its PR AOR. The company will likely: Launch a new campaign Implement strategy shifts Return to higher spend Seek additional new agency partners Target demographic:  Business DMs Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions, and performance) Swipesum hasn't utilized digital ads since 2018 but likely will now that it's shifting its stra...