Gen-Z, Millennial Opps: MOD Pizza parts ways with CMO, significantly increases digital spend (Score 41)
May 9, 2023

Sales Lead: MOD Pizza is in need of a new top marketer since its former CMO, Mark Shambura, departed. Shambura became the pizza chain's CMO in December 2018 and now serves (pizza joke, anyone?) in the same role at Papa Johns. Since December 2018, he has transformed MOD's marketing organization and driven growth by scaling product innovation and digital. He also reportedly bolstered brand engagement across advertising, paid, loyalty, field marketing, and social. The compa...

Campaign Imminent: TelevisaUnivision taps new AOR after top marketing hire (Score 75)
May 9, 2023

Sales Lead: Just months after a major DM shift, TelevisaUnivision has named R&CPMK as its exclusive brand integration placement shop with a one-year contract. The agency's proprietary "UpstreamPOP" brand integration service will match talent, brands, and programming. R&CPMK officially now handles brand integration and product placement. I predicted agency reviews would follow the recent appointment of US consumer and corporate marketing EVP Jennifer Rogers. The company will likely...

B2B Opps: Neuronetics taps new CMO (Score 55)
May 9, 2023

Sales Lead: Neuronetics, which creates Major Depressive Disorder treatment, selected Lisa Metzner-Rosas as its new CMO and SVP, effective May 1, 2023. Metzner-Rosas was most recently the marketing SVP at Sientra. She succeeds incumbent Janie Gentry Bates, who parted ways with Neuronetics in 2022 after serving as its CMO and marketing VP for around three years. The company will likely: Shift strategy Return to higher spend Conduct agency reviews Target demographi...

Female Opps: BeneFit Cosmetics loses CMO amid significant digital spend increase (Score 54)
May 9, 2023

Sales Lead: BeneFit Cosmetics is in search of a new top marketer since having parted ways with Stephanie Davis Michelman in April 2023. Davis Michelman joined the company in April 2022 as its global CMO. Now, she is the CEO of The Inkey List. The company will likely: Need additional marketing assistance in her absence Continue increasing spend Seek new agency partners, especially once it finds a new top marketer Target demographic:  Gen-Z and millennial wo...

Sponsorship Opps: 92NY launching 150th Anniversary Celebration
May 9, 2023

The 92nd Street Y, New York (92NY) recently announced the commencement of a 15-month observance of its150th anniversary, which it officially marks in March 2024. During the year-and-a-half long celebration, 92NY will reopen newly renovated sections of the 90-year-old Upper East Side campus as part of a master redevelopment plan; break ground on the $70M next phase of that plan; and complete a $100M capital campaign to secure its future, underwrite the expansion of its programming and allow...

Digital B2B Opps: BigPanda selects marketing chief (Score 49)
May 9, 2023

Sales lead: This hire signals potential opportunities for both sellers & agency readers.  BigPanda named Sun Lee CMO in April 2023. Lee joins from Sisu, where she held the same position.  She now leads all of BigPanda's marketing operations.  Target demographic: Businesses that need IT services The company will likely: Increase marketing spend Invest in new ad channels Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impress...

Male Millennial, Gen-X Opps: Northern Tool & Equipment announces new top marketer (Score 58)
May 9, 2023

Sales lead: Contact the new CMO for more information about his plans.  Northern Tool & Equipment (NT&E) hired Frank Crowson as SVP & CMO, effective May 8th, 2023.  Crowson joins from Best Buy, where he held the same title. We told you about NT&E's new PR AOR, Media Minefield, earlier this year.  Target demographic: Millennial & Gen-X men The company will likely: Continue increasing digital ad spend Allocate more budget toward national TV ads Build out its agency ro...

Media Edge: Huggies launches ad campaign
May 9, 2023

Media Sales Lead: Huggies just kicked off a new campaign called "Baby Butts." It is headlined by a 30-second spot that shows how Huggies' diapers fit babies of all shapes and sizes. The ad, and another 15-second spot, will run across linear TV, OLV, and OLA. It will also be supported through print, radio, audio, social media, and influencers. The brand worked with creative shop Quality Meats on the ad.  Key Lead Takeaways: Reach out now to offer last-minute campaign ad space.  Target De...

Compeer Financial hires CMO amid YTD spend increases (Score 50)
May 9, 2023

Sales lead: This hire will likely lead to spend shifts & agency reviews.  Compeer Financial (CF) selected Susan Sachatello as CMO in April 2023. Sachatello joins from Allianz Life, where she served as chief growth & marketing officer. She is now responsible for marketing, sales enablement, events, & client experience.  **We are still working to confirm Sachatello's email address. Please reach out to the company's other DMs for the time being.** Target demographic: Gen-Xers &...

B2B Opps: TrueBlue taps new CMO (Score 55)
May 8, 2023

Sales Lead: Caroline Sabetti became TrueBlue's chief marketing and communications officer in March 2023. Sabetti joined the company in April 2020 and most recently served as its communications SVP and as the CMO for its PeopleReady and PeopleScout businesses. TrueBlue doesn't seem to have had a CMO since 2020, when it parted ways with former SVP and CMO Maggie Lower. The company will likely: Shift strategy Return to higher spend Conduct agency reviews Target dem...