Compeer Financial hires CMO amid YTD spend increases (Score 50)
Sales lead: This hire will likely lead to spend shifts & agency reviews. 
- Compeer Financial (CF) selected Susan Sachatello as CMO in April 2023.
- Sachatello joins from Allianz Life, where she served as chief growth & marketing officer.
- She is now responsible for marketing, sales enablement, events, & client experience.
**We are still working to confirm Sachatello's email address. Please reach out to the company's other DMs for the time being.**
Target demographic: Gen-Xers & millennials in the Midwest
The company will likely:
- Keep increasing digital ad spend
- Try additional marketing channels
- Review the current agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CF spent around $50.5k on digital display ads YTD, a 54% increase from $32.7k spent in this channel during the same time period of 2022.
- YTD data: 18.6m impressions via desktop display (95%) and mobile display (5%).
- 2021-2022 spend: Full-year spend dropped 52% from $117.1k in 2021 to $56.6k in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as youtube.com, forbes.com, topix.com, groupon.com, and news.yahoo.com. It placed 1% of these ads indirectly through Quantcast and Google AdX+AdSense onto sites such as mail.com, trulia.com, newsweek.com, thewrap.com, and definition.org.
Agency analysis:
- Opportunity: Reach out to the new CMO now to be top-of-mind.
- Current roster:
- Colle McVoy: creative & PR
Insight Sources: Digital spend insights estimated by Pathmatics.
