Media Sales Lead: Infiniti has rebranded with a new logo, brand master track, and scent. This is the brand's fourth time updating its logo. The brand has already updated its logo online, and it will start rolling it out on new vehicles. The new brand master track is called "Moment of Tranquility" and it will be featured in commercials, promotional materials, and company videos. It has also started renovating its retail locations with a new showroom layout and atmosphere.  Key Lead Takeaway...

Sales Lead: Savage X Fenty appointed Hillary Super as its CEO, replacing incumbent Rihanna, effective June 26. Rihanna founded Savage in 2018 and has served as its CEO since then. She will still lead as executive chair. This shift comes amid a major shift as Savage has started expanding beyond e-Commerce. Since 2022, the brand has opened seven stores in US cities such as LA, Las Vegas, Houston, and Atlanta. The brand will likely: Shift strategy Continue incre...

Sales Lead: In April 2023, Juliana J. Prather became the first-ever CMO at Stylitics. J. Prather previously served in the same role at EDITED. Now, she will develop and execute Stylitics's global brand and marketing strategies. The company will likely: Shift strategy Start ramping up advertising efforts Conduct agency reviews Target demographic:  Retailers Additional spending insights: Our resources do not yet reflect spend for this compan...

Sales Lead: In an effort to reverse declining sales, Bud Light (BL) just launched its largest summer campaign to date. A new ad launched on YouTube, and a larger summer campaign includes partnerships with country singers (for a national summer music tour) and NFL players. These partnerships have resulted in experiential activations, an upcoming national summer music tour and an upcoming backyard giveaway with signed memorabilia. Work featuring both (separately, I'd assume, altho...

Sales Lead: Four Roses (FR) recently rolled out a rebrand centered around product quality. With the assistance of the full-service agency Camp + King, FR launched a campaign designed to reintroduce its products. Unlike many other bourbon brands, FR has an "unwavering commitment" to providing the best bourbon possible. New packaging rolled out along with a special product, The Ten Recipe Tasting Experience. This first-of-its-kind experience allows people to enjoy individual FR ...

Sales Lead: To fuel its upcoming growth and transformation strategy, H&R Block selected Ogilvy Canada as the creative and brand AOR for its Canada business. The agency will develop innovative creative ideas and initiatives in order to elevate the company's offering and establish it even more as the consumer's first choice for tax preparation. This move expands the company's relationship with Ogilvy, which became the creative and PR AOR for H&R Block's US business in September 2022. ...

Media Sales Lead: Jeep revved up its advertising with new ads featuring NY Yankees star Derek Jeter and his wife, Hannah Jeter. This is the next phase of Jeep's multiyear partnership with this influencer that started in October 2022. The partnership was designed to highlight the lifestyle of Jeep's Wagoneer owners, highlighting adventure, freedom, and American heritage. Made by creative agency partner Highdive, the new campaign rolled out across multiple channels such as TV, social, and digit...

Sales lead: Reach out to help this company advertise its new look.  Bizzy Cold Brew just introduced a new logo and bottle as part of a rebranding effort. Bizzy's DMs believes this will help consumers see that its products have zero sugar, contain high amounts of caffeine, and are sold in sustainable/eco-friendly packaging.  The company worked with creative shop Day Job on the project. Bizzy launched in 2015 and is still building initial brand awareness.  Target demographic: M...

Sales lead: This company signals it is more focused on marketing by hiring its first CMO. SchoolStatus created a new position by naming Hunter Sunrise its first CMO.  Sunrise joins from Instapage, where he held the same title.  In his new role, Sunrise is responsible for the marketing strategy. Additional recent hires:  Disa Badillo joined as demand generation head in January 2023. Nick Davis joined as marketing operations head in January 2023. Brandon Santos joined a...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Travel & Leisure Co. (T&L) announced Amandine Robin-Caplan as global EVP and chief brand/communications officer in June 2023.  Robin-Caplan most recently served as NA CCO & SVP of Pernod Ricard.  In her new role, Robin-Caplan is responsible for brand, communications, & digital marketing. Target demographic: Millennials & Gen-Xers The company will likely: Keep increasing ad spend Try ...