SchoolStatus names first-ever CMO (Score 65)

Sales lead: This company signals it is more focused on marketing by hiring its first CMO.

  • SchoolStatus created a new position by naming Hunter Sunrise its first CMO. 
  • Sunrise joins from Instapage, where he held the same title. 
  • In his new role, Sunrise is responsible for the marketing strategy.

Additional recent hires: 

  • Disa Badillo joined as demand generation head in January 2023.
  • Nick Davis joined as marketing operations head in January 2023.
  • Brandon Santos joined as digital marketing lead in April 2023. 

Target demographic: K-12 school systems that need data & communications assistance

The company will likely:

  • Significantly increase digital ad spend
  • Diversify ad placement
  • Build out the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SchoolStatus spent just $1.1k on digital display ads YTD after not utilizing the channel during the same time period of 2022. 
  • YTD data: 154.6k impressions via Facebook (64%) and Instagram (36%). 
  • 2021-2022 spend: It did not allocate any budget toward this channel in 2022. 
    • It spent about $16.7k in 2021. 
  • Ad location: It placed 100% of these ads directly onto and 

Agency analysis:

  • Opportunity: Contact the new CMO now to be top-of-mind. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics