Millennial Digital Opps: Bizzy Cold Brew rolls out new logo, packaging (Score 17)

Sales lead: Reach out to help this company advertise its new look. 

  • Bizzy Cold Brew just introduced a new logo and bottle as part of a rebranding effort.
  • Bizzy's DMs believes this will help consumers see that its products have zero sugar, contain high amounts of caffeine, and are sold in sustainable/eco-friendly packaging. 
  • The company worked with creative shop Day Job on the project.
  • Bizzy launched in 2015 and is still building initial brand awareness. 

Target demographic: Millennials

The company will likely:

  • Ramp ad spend back up to promote the rebrand
  • Diversify digital ad placement
  • Build out its agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Bizzy spent about $9.5k on digital display ads YTD, a 40% decrease from $15.8k spent in this channel during the same time period of 2022. 
  • YTD data: 1.3m impressions via Instagram (80%) and Facebook (20%). 
  • 2021-2022 spend: Full-year spend fell 41% from $38.1k in 2021 to $22.4k in 2022. 
  • Ad location: It placed 100% of these ads directly onto and 

Agency analysis:

  • Opportunity: Those of you that can help Bizzy build brand awareness will likely have the most success. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics


Alex French
Chief Executive Officer & CoFounder

Andrew Healy
Chief Operating Officer & CoFounder

Mary Hanrahan
Vice President, Marketing