Sales lead: Reach out if you can help this company promote its new drink mix. Liquid I.V. just launched a new drink mix called Hydration Multiplier Sugar-Free. It will be available in Lemon Lime, Green Grape, and White Peach. The sugar-free mix uses allulose as a sweetener.  To promote the launch, Liquid I.V. will provide samples at festivals such as Rolling Loud and Outside Lands.  It will also utilize partnerships and experiential marketing.  Target demographic: Gen-Z & m...

Sales Lead: One of the US's fastest-growing customized beverage brands, Swig, just named Dylan Roeder as its seemingly first CMO. Swig was acquired in 2022 by The Larry H. Miller Company. It also celebrated the opening its 50th corporate store in April 2023. Swig also announced multi-unit franchising last year, which has spiked in popularity without any advertising. The company will likely: Shift strategy Keep increasing spend Seek new agency partners Target d...

Sales Lead: Beverage brand Tractor Beverage Co. (TBC) named Gus Rios-Raggio as its marketing SVP in May 2023. Rios-Raggio was previously the director of marketing and customer engagement for Coca-Cola's myCoke.com business. Now, he will focus on driving TBC's sustainable growth and solidifying its market leader position. At TBC, Rios-Raggio now oversees all marketing initiatives elements such as brand strategy, advertising, and customer engagement. The company will likely: ...

Media Sales Lead: Cointreau recently launched its largest US advertising campaign to date, in which it teamed up with a new influencer partner, Aubrey Plaza. Made by agency Edisen - U.S., "Make Your Margarita, MargaRight" shows how key the iconic orange liqueur is to a fun summer. Edisen handled strategy, consumer insights, conceptualizing, scripting, production, and print. This is the first time the agency has worked with Cointreau on a creative campaign project. The campaign rolled out acro...

Sales Lead: TikTok recently selected Zenia Mucha as its chief brand and communications officer. Mucha is a seasoned marketer and, before her most recent stint as ZM Strategies's president, was the chief commercial officer at Walt Disney. At TikTok, Mucha and her team will focus on advancing TikTok's strategic brand vision and advising key businesses. She is now responsible for corporate functions such as global marketing and global communications. Kate Jhaveri, who joined TikTok l...

Sales Lead: Chili's Grill & Bar has started shifting away from fast food to dine-in and launched a new margarita campaign. George Felix, the brand's CMO of almost a year, recently revealed details about Chili's ongoing strategy shifts. Felix has pushed for Chili's to have a place in pop culture, revived its national TV ad strategy, and bolstered its focus on social media. The brand paused national TV advertising in early 2020, as is reflected in the spend data below, due to the ...

Sales Lead: Vuori Clothing recently expanded its product offerings through a partnership with footwear brand Clae. This new product, the Malone Lite Vuori, is Vuori's first-ever collaborative gender-neutral sneaker capsule. The company has also been focused on expansion; in October, it opened its first flagship store in NYC. Over the next five years, Vuori's goal is to open more than 100 stores. The company will likely: Pursue similar brand partnerships Roll ou...

Sales lead: Get in touch now to offer ad space ahead of the fall campaign.  La-Z-Boy disclosed during its recent fiscal Q4 2023 earnings report (ended April 2023) that it plans on returning to pre-Covid spending levels. The company will also launch a brand campaign this year. The push will focus on reaching a broader audience.  We told you about La-Z-Boy's new agency partner & rebranding project earlier in June.  In other news:  La-Z-Boy is currently expanding as it pla...

Sales lead: Reach out to offer ad space or agency services.  Saris appointed 360PR+ as its PR AOR in June 2023. The agency will handle all PR duties, product launches, and brand news.  Saris hired Stefan Guelpen as global sales VP in May 2023. Guelpen is responsible for sales & channel marketing. He seems to be the company's top marketer.  Target demographic: Millennial cyclists  The company will likely: Increase digital ad spend Seek addit...

Sales lead: Be prepared to reach out as soon as this company hires a new CMO. CKE Restaurants lost its CMO, Tana Davila, in June 2023.  Davila is now the CMO of Dutch Bros.  We will be sure to update you as soon as CKE announces a replacement.  We told you about CKE appointing Camelot as its US media AOR in May. Target demographic: Male Gen-Zers & millennials Once it names a new CMO, the company will likely: Make additional agency changes (media AOR appointment in Ma...