Sales lead: Reach out now if you can help this company promote its new delivery technology.  Domino's just announced Pinpoint Delivery, which will allow it to deliver pizza to a pin dropped on a map.  This will help the chain's drivers find customers at locations such as parks or beaches.  Domino's is promoting Pinpoint Delivery with a campaign from its AOR, WorkInProgress. The campaign is set to run from June 26th through August. It will be supported through li...

Sales lead: These DM shifts will affect the company's marketing strategy & agency roster.  Saks Off Fifth (SOF) promoted Sara Griffin to chief marketing and analytics officer. Griffin is now responsible for customer analytics, insights, engagement, loyalty, growth marketing, corporate strategy, and business development.  Griffin joined the company in 2018 as marketing & digital VP.  It also created a new position by naming Mara Sirhal its first-ever chief merchant and...

Sales lead: Reach out to inquire about other agency duties.  Discount Tire (DT) appointed ANC as its sports AOR in June 2023. ANC is responsible for strategic planning & advertising sales for DT's TV visual signage in professional & college sports facilities.  It will also collaborate with DT's in-house media team. DT has been working with ANC on a project basis for about eight years. ANC just closed a deal to make DT the Official Tire Retailer and Official Tire of ...

Sales lead: Reach out now to score some of these extra ad dollars.  We have uncovered more details about Hoka's campaign, which we told you about earlier in June. The push is called "Murmation" and is headlined by a 60-second hero spot.  It will release two similar spots later this year. It will be supported across CTV, digital, Meta, Snapchat, TikTok, and OOH ads.  This is Hoka's first campaign from new creative partner Anomaly and new media agency Jellyfish.  This ...

Sales Lead: Effective June, Cathy Hall is the first-ever CMO at Deka Lash (DL). Hall will support DL's growth plans; the eyelash care company will reportedly have more than 150 studios by the end of 2023. She joined from Pet Partners, where she served in the same role. The company will likely: Implement strategy shifts Return to higher digital spend Seek new agency partners Target demographic:  Gen-Z and millennial women Additional recent leader...

Sales Lead: Megan Thomas became the marketing VP at Schlotzsky's in June 2023. Thomas joined from Marco's Pizza, where he served as its brand marketing VP. The brand will likely: Shift strategy Continue increasing digital spend Conduct agency reviews Target demographic:  ​​​​​​​Millennials with a slight female skew Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) YTD...

Sales Lead: To launch its first new vehicle in 40 years, DeLorean just named Bakery as its AOR creative and media. The company has reportedly not worked with a lead agency since 1995. Bakery will handle creative and its new media agency, Ken Media, will handle media planning and buying. Bakery will also lead product innovation, so it's likely working on (baking up?) new work. The agency will focus on building awareness and a lawsuit that DeLorean filed in 2022 against ...

Sales Lead: Andres Botero recently became Rubrik's CMO. Botero joined from BlackLine, where he served as the chief strategy and marketing officer. Now, he will drive Rubrik's growth initiatives and go-to-market strategies. Botero's hire seems to have concluded the CMO search that kicked off in 2020. Right now, the company is focused on cyber resilience and the launch of new cloud solutions. The company will likely: Implement strategy shifts Continue increasing spend ...

Sales lead: This appointment will affect the organization's ad spend & may lead to more agency shifts.  Brand USA selected R&R Partners as its media AOR.  R&R is responsible for media strategy, planning, and buying.  This replaces incumbent shop EssenceMediaCom.  Recent DM shifts: Staci Mellman joined as integrated marketing SVP in November 2022.  Mellman most recently served as CMO of Visit Florida. Clemen Hernandez joined as senior manager of media plannin...

Sales Lead: Effective June 2023, luxury jeweler Ring Concierge (RC) selected Neda Whitney as its first-ever CMO. Whitney was previously the SVP and head of Americas marketing at Christie's. Now, she will lead the next phase of RC's growth. Specifically, Whitney will focus on setting a ground-up strategy for the company's communications and marketing efforts. RC operates primarily D2C but also has two brick-and-mortars in NY. The company will likely: Implement strategy sh...