Sales lead: This hire may lead to spend shifts & agency reviews.  ecoATM named Taryn Rayment CMO in April 2023. Rayment joins from FTD, where she served as CMO & consumer division head. She is now responsible for brand strategy, PR, creative, website management, partnerships, and paid media. Target demographic: Gen-Z & millennials The company will likely: Ramp digital spend back up Try new ad channels Review the current agency roster Digital and social insight...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Zappos recently parted ways with Ginny McCormick, who became its first CMO in April 2022. Zappos hasn't disclosed details about McCormick's departure or plans for the future, but we will keep you updated as we learn more. The company will likely: Need additional marketing assistance in her absence Shift strategy Continue increasing spend Conduct agency reviews Target demographic:  Gen-Z and millennials Additional spending insights: ...

Sales Lead: David Knight just became the president and CEO at Jones Soda, effective June 23, 2023. Knight was most recently the chief beverage officer at CFH, where his responsibilities included the company's go-to-market strategy and brand launch. In total, he brings nearly 40 years of global marketing, corporate communications, and sales expertise from roles at top food and beverage makers. At Jones, Knight succeeds Mark Murray, who joined the company in September 2020...

Sales Lead: Earlier in June 2023, MasterBrand Cabinets selected Lynn Cobb as its customer and consumer experience VP. Cobb was previously the chief marketing and technology officer at Adviser. The company will likely: Implement strategy shifts Continue increasing spend Seek new agency partners Target demographic:  ​​​​​​​​​​​​​​Millennial homeowners Additional spending insights: Digital and social insights (digital ad spend, effectiveness, i...

Media Sales Lead: Artisan distillery Hotel Tango (HT) recently launched its fourth consecutive annual Pride-oriented bottle packaging. Made by digital, media buying, and social AOR Young & Laramore, the packaging rolled out along with an organic social media initiative. The campaign involves a cause marketing effort with which HT donated $1m to the Modern Military Association of America, the US's largest organization of LGBTQIA+ military spouses, veterans, service members, and these people's ...

Sales Lead: Earlier in June, Dina Rosenbloom became Hairstory's first permanent CMO. Rosenbloom was previously the SVP of BlackBox subsidiary Creed. She took over from Pamela Simon Kruse, Hairstory's interim CMO from June 2022-November 2022. The company will likely: Implement strategy shifts Continue increasing spend Conduct agency reviews Target demographic:  Gen-Z and millennial women Additional recent leadership shifts: This hire o...

Sales lead: This hire will affect the company's digital spend & strategy.  OneMain Financial appointed Warren Lee as digital marketing VP in May 2023.  Lee most recently served as digital & marketing automation VP of insightsoftware. Prior to that, Lee was the integrated marketing & digital platforms VP of JPMorgan Chase & Co.  Target demographic: Gen-Zers & millennials The company will likely: Increase digital ad spend Try new digital channels Seek digital agency ...

Media Sales Lead: Pure Protein (PP) just unveiled a new visual identity and logo. The new packaging will showcase PP's products as high in protein and low in sugar. The brand launched an ad campaign alongside the nationwide rollout. The push will be supported across Meta, TikTok, YouTube, and CTV. Finally, PP will host a pop-up event at the Wollman Rink pickleball courts in New York with its brand ambassadors and influencers. PP worked with The Sasha Group on the campaign.  Key Lead Takeaw...