Sales lead: Get in touch now to score some of these extra campaign ad dollars. American Eagle (AE) just launched a brand campaign called "The Summer of Us."  The company partnered with actors Christopher Briney, Gavin Casalegno, and Lola Tung from The Summer I Turned Pretty series.  The push will be supported across digital, social media, influencers, in-store, and AE's mobile app. AE is also experimenting with a new social media platform called Lemon8.  Target demographic: G...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Blue Yonder (BY) is in search of a new top marketer due to the recent departure of Kevin Iaquinto. Since joining the company in January 2014 as its EVP and CMO, Iaquinto has helped to spearhead a business and brand transformation that led Panasonic to buy Blue Yonder for $7.1b in 2021. He is now the CMO at CommerceHub. The company will likely: Need additional marketing support in his absence Return to higher spend Conduct agency reviews, especially once it h...

Sales lead: Contact the new CMO now to find out specific details regarding his plans.  DistroKid appointed Jeff Roberto as CMO, effective May 2023. Roberto most recently served as marketing SVP of Picsart.  The company also just launched its first-ever mobile app. The app will allow musicians to upload music, see statistics from Apple/Spotify, and receive payments.  It will only be available for iPhone initially. Target demographic: Gen-Z & millennial...

Sales Lead: Liz Lewis became the CMO at UMB Bank in May 2023. She was previously the commercial and retail banking SVP at CommunityAmerica Credit Union. Lewis succeeds Heather Miller, who retired the same month after almost six years as UMB's CMO. The company will likely: Implement strategy shifts, especially considering how long it's been since UMB had someone new to work with its marketing. Continue increasing spend Seek new agency partners Target demographic:...

Sales Lead: In April 2023, Patrick Sherry became the first-ever CMO at LivPur. Sherry joined from The Zimmerman Agency, where he was the SVP of marketing and business development. The company will likely: Shift strategy Return to higher spend Make forays into additional advertising channels Seek new agency partners Target demographic:  Millennial and Gen-X men, especially those who are better-for-you (BFY) and/or athletic Additional spending in...

Media Sales Lead: Kraft Mac & Cheese (KM&C) just rolled out its first-ever frozen product. The new Kraft Mac & Cheese Deluxe Frozen comes in Original Cheddar and Four Cheese varieties and is available nationwide at most major retailers. The company is supporting the launch with a new campaign from its creative AOR, Johannes Leonardo. The campaign includes three spots that will be supported through TV, digital, and social. The push includes print ads as well.  Key Lead Takeaways: This looks...

Sales lead: Keep your eyes on this company so that you are ready to reach out once it names a new marketing leader.  Zscaler lost its CMO of over two years, Chris Kozup, in April 2023. Kozup is now the CMO of Darktrace. We will be sure to update you as soon as a replacement is announced. Target demographic: Businesses that need cloud security services Once it hires a new CMO, the company will likely: Continue increasing ad spend Shift ad dollars around Seek agency ...

Sales lead: Start reaching out now to offer ad space for the upcoming campaign.  Deckers Brands announced during its recent Q4 2023 (ended March 2023) earnings report that it plans to increase ad spend for the Hoka brand.  This follows the success of the "Fly Human Fly" brand campaign we told you about last year.  The brand's DMs claimed the campaign increased awareness by over 40% compared to 2021.  Hoka is planning to launch this year's version of the campaign in June.  Tar...