Saris names PR AOR, marketing DM (Score 48)

Sales lead: Reach out to offer ad space or agency services. 

• Saris appointed 360PR+ as its PR AOR in June 2023.
  • The agency will handle all PR duties, product launches, and brand news. 
• Saris hired Stefan Guelpen as global sales VP in May 2023.
  • Guelpen is responsible for sales & channel marketing.
  • He seems to be the company's top marketer. 

Target demographic: Millennial cyclists 

The company will likely:

• Increase digital ad spend
• Seek additional agency assistance (creative, digital, or media)
• Roll out new products

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Saris has not allocated a significant budget toward digital display ads YTD.
• 2021-2022 spend: Full-year spend jumped from $358 in 2021 to $3.6k in 2022. 
• 2022 data: 1.1m impressions via programmatic (89%) and direct (11%). 
• Ad location: It placed ads onto sites such as yahoo.com, drudgereport.com, lottery.net, tampabay.com, kmov.com, and thenationonlineng.net. 

Agency analysis:

• Opportunity: PR appointments commonly precede additional agency hires, so get in touch now to be top-of-mind.
• Current roster:
  • 360PR+: PR APR

Insight Sources: Digital spend insights estimated by Adbeat.