Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: Get in touch now to help TikTok promote its new shopping platform.  TikTok just launched an eCommerce platform called TikTok Shop. This gives creators, brands, and merchants a tool to sell their products directly through the TikTok app. TikTok Shop includes in-feed video, live shopping, product showcase, shop tab, affiliate program, and secure checkout.  TikTok will also take care of packaging and shipping. Target demographic: Millennials & Gen-Zers The company...

Sales lead: Get in touch now to help this company as it pivots in a new direction. The Container Store (TCS) announced it is adding thousands of new products as it transitions from just selling storage items.  New categories include dining, entertainment, home decor, and textiles.  It will also offer several D2C brands such as Citizenry, Heales Apothecary, and Fortessa.  TCS launched an accompanying ad campaign called "Uncontained" to promote the transition. It ...

Sales lead: These DM shifts will likely lead to additional digital spend increases & agency reviews.  Mattress Firm (MF) created a new position by hiring George Hanson as its first-ever chief digital officer. Hanson is tasked with improving MF's digital and customer experience. He most recently served as SVP & CDO of Panera Bread, where he led digital, loyalty, and marketing.  MF also promoted Sam Bennett to EVP & marketing head.  Bennet joined the company in 20...

Sales lead: This promotion will affect both the company's marketing strategy & agency roster.  Sargento Foods (SF) just promoted Erin Price to marketing SVP.  Price joined the company in 2007 as marketing manager. She most recently served as president of the food service and ingredients division.  Price now leads retail marketing and brand communications. Target demographic: Primary shoppers (millennial & Gen-X women/moms) The company will likely: Continue increasing...

Sales lead: This hire will likely lead to higher ad spending & agency reviews.  Ford named Lisa Materazzo global CMO in September 2023. Materazzo joins from Toyota, where she served as marketing group VP. She is now responsible for advanced product planning and all marketing operations.  We told you about Ford's new social AOR in April.  **We are still working to confirm Materazzo's email address, so please reach out to Ford's other DMs for the time being.** Target demogra...

Sales lead: Reach out now to help this company, which launched earlier this year, build initial brand awareness.   Plezi just launched its inaugural national ad campaign, " Say Yezi to Plezi."  The push includes five 30-second spots that will run across CTV and social media.  The company will roll out an influencer push later this year promoting its health benefits.  The company tapped Terri & Sandy as its first-ever creative AOR to make the campaign.  2023 Hires: Anup ...

Sales lead: Reach out now to score some of these extra campaign ad dollars.  King's Hawaiian (KH) entered a two-year partnership with Eli and Peyton Manning.  The former NFL quarterbacks will star in KH's first campaign since hiring Holger Kraetschmer as CMO in March.  The push will be supported across TV, digital, retail activations, PR, and social media.  KH worked with Omaha Productions on creative, Hunter on PR, and The Wilson Group on in-store/retail. Target demographic:...

Sales Lead: Rivian selected Kjell Gruner, the former Porsche NA president and CEO, as its chief commercial officer and business growth president. Gruner served in his aforementioned prior role at Porsche for almost three years. He brought marketing expertise from positions such as Porsche's global VP and CMO (2010-2020). Now, he reports directly to Rivian's founder and CEO, RJ Scaringe, and leads commercial functions, which includes marketing duties, to fuel the company'...