Sales Lead: In April 2023, Levain Bakery appointed Lorna Sommerville as its chief commercial officer. Sommerville joined the company in July 2021 as CMO and most recently served as its interim CEO. Now, her responsibilities include overseeing marketing, new store design, innovation, customer experience, delivery partnerships, and technology, the last of which includes e-Commerce. The company will likely: Shift strategy Continue increasing digital display spend Seek new...

Sales Lead: The San Diego Zoo Wildlife Alliance recently selected Moore as its direct response AOR. The agency's CDR division's marketing strategists will lead the account, with its SimioCloud division serving as the technology infrastructure. Moore will manage all direct response programming and integration across channels. It will utilize a strategic omnichannel strategy to include list brokerage, list cultivation, media buying, data processing, mail production, mail distribution,...

Sales lead: Contact the new CMO for more information about her future plans.  Belk named Tricia Nichols CMO, effective June 2023. Nichols most recently served as CMO of Independent Pet Partners. Prior to that, she was the consumer marketing SVP of The Estee Lauder Companies. She now leads all of Belk's marketing operations.  Target demographic: Gen-X & millennial women The company will likely: Ramp digital spend back up Experiment with new ad channels Review its ...

Sales Lead: Ingredient is cooking up a new recipe for General Mills (GM)'s strategy as its new content marketing AOR. Ingredient will now lead GM's integrated agency teams as quarterback. As AOR, the agency's remit has expanded to include a more holistic content strategy, which includes duties such as but not limited to channel planning, site content, editorial production, email marketing and deployment, and martech ingredients. This move expands Ingredient's relationship with GM. ...

Sales lead: Get in touch if you can help this company expand.  Caraway secured $16.8m in a Series A funding round in June 2023.  It plans on using these funds to add new services and expand into CO, PA, IL, MA, MI, and NJ. It currently operates in CA, NY, NC, and OH.  Caraway launched in 2021 as a digital healthcare company for Gen-Zers.  Target demographic: Gen-Z The company will likely: Keep expanding into new states Significantly increase ad spend Diversity ad...

Sales lead: This promotion may lead to spend shifts & agency hires.  Kyndryl promoted Daniela Fleischmajer to US CMO in May 2023. Fleischmajer joined the company as Latin America CMO in 2021. She most recently served as marketing head for manufacturing, communication, and energy. Fleischmajer now leads all of Kyndryl's marketing initiatives.  Target demographic: Businesses that need IT infrastructure services The company will likely: Return to 2022 spending levels ...

Sales lead: This hire may lead to spend shifts & agency appointments.  Papa hired Sam Khalil as chief commercial officer in May 2023. Khalil is responsible for go-to-market strategy, sales, marketing, and customer success.  He most recently served as global VP of TIBCO.  Target demographic: Gen-X & millennials with elderly parents The company will likely: Ramp digital spend back up Invest in additional marketing channels Seek agency assistance Digital and soci...

Sales lead: This appointment may lead to additional agency hires, so reach out now.  Revlon named Horizon Media US and Canada media AOR in June 2023. The remit includes brand and performance media for Revlon's entire portfolio.  The agency will also help with customer loyalty programs, customer engagement, digital transformation, and product launches.  Revlon had been taking care of media buying in-house.  Target demographic: Gen-X & millennial women The company will likel...

Sales Lead: Jackie Cinguina just became the CMO at Vox Media. Cinguina joined the company in November 2019 as its marketing SVP after having been the CMO at New York Magazine. Since her hire, her remit has expanded to include the oversight of communications and brand design. Cinguina has also done the following: led several acquisitions, most notably that of Group Nine; developed and bolstered revenue-driving editorial franchises via advertising partnerships; and built a work...

Sales Lead: Autodesk's Dara Treseder recently discussed some of the strategy shifts she has implemented since her recent hire as CMO. Right now, the company is shifting toward customer-centricity in order to fuel a new phase of growth. As such, Autodesk continues rolling out new products to offer as many services as possible. It will likely continue ramping up ad spend to promote these new products. The company will likely: Continue shifting strategy Keep increasing spen...