Sales Lead: T-Mobile recently kicked off a review for a portion of its creative account. Publicis and Saatchi currently lead the work covered by the RFI. T-Mobile is specifically looking for agencies focused on strategic brand positioning, radio, digital, sponsorship, and Hispanic US marketing. The review does not involve national brand TV advertising, which Panay Films handles right now. We predicted T-Mobile would make additional roster shifts after selecting O'Keefe Reinhard & ...

Media Sales Lead: Tesla Motors has officially begun advertising on Google. Right now, the company is running 18 ads in the US and UK, and it will likely continue launching new work. Tesla will probably also start video advertising soon on YouTube. This is the first time Tesla has really advertised since in the past, founder Elon Musk has said he wanted to improve his products with the millions other automakers might spend on advertising. However, Musk said during the company's annual 2023 sha...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Vans has filled the global CMO vacancy we told you about in April. Effective July 5th, 2023, Drieke Leenknegt will be responsible for Vans' strategy and creative vision.  Leenknegt spent the past three years as Vans' sister company's, Timberland's, CMO.  We told you about Vans' new premium label in June.  Target demographic: Millennials & Gen-Zers The company will likely: Continue ra...

Sales lead: Reach out to offer last-minute campaign ad space & to inquire about the next campaign.  Consumer Cellular (CC) just launched an ad campaign called "Freedom Calls" featuring brand ambassador Ted Danson.  It includes multiple spots ranging from 15 to 30 seconds, and it will be supported across TV, radio, print, & social. The company is specifically targeting A50+ consumers.  CC has another campaign scheduled for later this year as well.  The company recently named Alto...

Sales lead: This hire will affect the company's marketing strategy & could lead to agency appointments.  Wasabi Technologies named Michael Welts CMO in May 2023. This is Welts' second stint as Wasabi's CMO as he held the position from 2017 to 2022. He spent the past year as CMO of Aviatrix.  Target demographic: Businesses that need cloud storage The company will likely: Return to higher ad spending Outsource some marketing duties to agency partners Broadcast ins...

Sales lead: Reach out if you can help this company attract younger visitors.  Gila River Resorts & Casinos just kicked off a brand campaign called "You Do You."  Gila's AOR, O.H. Partners, created the campaign, which is meant to attract younger guests.  The campaign features two video spots that will be supported across social, OOH, print, radio, and property signage.  Target demographic: Millennials & older Gen-Zers The company will likely: Keep increasing ad spend ...

Media Sales Lead: SodaStream just introduced a new tagline, "If You Can Dream It, You Can Stream It." The company launched a campaign from its creative AOR, Energy BBDO, to promote the new tagline. The push includes multiple spots ranging from six to 30 seconds. The ads will be supported through CTV, digital, and social media.  Key Lead Takeaways: The company will likely ramp up ad spend over the next several months, so get in touch now to score some extra ad dollars. SodaStream has been r...

Sales Lead: Nestle's Purina recently launched a new campaign promoting its Pro Plan Sport as the ultimate food for active dogs. Made by Team Whistle, "Meet the Pets: High-Performance Edition" rolled out across YouTube and social media platforms such as TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels. The campaign was probably made by Team Whistle's internal agency, MAGNET. The brand teamed up with a new sports influencer, NBA player Tyrese Haliburton. It marks a shift ...

Sales Lead: Drew Panayiotou, who became Pfizer's first CMO in September, recently released details about some of the marketing transformations he is leading. Panayiotou has started focusing more on connecting Pfizer's products to its brand. To do so, Pfizer is shifting to center patient voices and stories. Panayiotou is leading the company into what he considers a new era, which will lead to further shifts in its marketing approach. The company will likely: ​​​​​​​Keep shif...

Sales Lead: SPB Hospitality recently appointed USIM as its media AOR. The agency will focus on strategic media planning and activation in order to bolster SPB's marketing initiatives. SPB owns dining chain brands such as Logan's Roadhouse and Old Chicago. It now also owns Krystal due to having merged earlier in 2023. The company will likely: Launch a new campaign Implement strategy shifts Kep ramping up digital spend Seek additional new agency partners Targ...