Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Adeptia |
Joanna Schloss |
CMO |
58 |
05/2023 |
Yes |
Edge Lead |
Marketing SVP - SmartBear |
Adeptia |
Vance Loiselle |
CEO |
58 |
01/2023 |
Yes |
Edge Lead |
CEO - Boston Logic |
Brand USA |
Staci Mellman |
Integrated Marketing SVP |
63 |
11/2022 |
Yes |
Edge Lead |
CMO - Visit Florida |
Brand USA |
Clemen Hernandez |
Sr. Media Planning Manager |
63 |
04/2023 |
Yes |
Edge Lead |
Client Success Manager - Flashtalking by Mediaocean |
Brand USA |
Jerod Fuchs |
Sr. Partner Marketing Manager |
63 |
04/2023 |
Yes |
Edge Lead |
Business Partnerships Manager - CrowdRiff |
Cruise |
Jeff Miller |
Marketing VP |
59 |
05/2023 |
Yes |
Edge Lead |
Sr. Marketing & Creative Director - Snap |
Deka Lash |
Cathy Hall |
CMO |
81 |
06/2023 |
Yes |
Edge Lead |
CMO - Pet Partners |
Domino's |
Kate Trumbull |
Chief Brand Officer |
69 |
03/2023 |
No |
Edge Lead |
Advertising & Hispanic Marketing VP - Domino's |
goPure Beauty |
Bethany Crellin |
Marketing VP |
49 |
05/2023 |
Yes |
Edge Lead |
Sr. Brand & Influencer Marketing Director - Guthy|Renker |
Jamba |
Nathan Louer |
Chief Brand Officer |
50 |
05/2023 |
Yes |
Edge Lead |
Brand Marketing & Activation VP - Jimmy John's |
Lemon Perfect |
Dana Barba |
Marketing SVP |
45 |
05/2023 |
Yes |
Edge Lead |
Frontline Marketing SVP - Coca-Cola |
OneMain Financial |
Warren Lee |
Digital Marketing VP |
26 |
05/2023 |
Yes |
Edge Lead |
Digital & Marketing Automation VP - insightsoftware |
Ring Concierge |
Neda Whitney |
CMO |
77 |
06/2023 |
Yes |
Edge Lead |
SVP & Head of Americas Marketing - Christie's |
Rubrik |
Andres Botero |
CMO |
64 |
06/2023 |
Yes |
Edge Lead |
Chief Strategy & Marketing Officer - BlackLine |
Saks Off Fifth |
Sara Griffin |
Chief Marketing & Analytics Officer |
54 |
06/2023 |
No |
Edge Lead |
Marketing & Digital VP - Saks Off Fifth |
Saks Off Fifth |
Mara Sirhal |
Chief Merchant & Brand Officer |
54 |
06/2023 |
Yes |
Edge Lead |
Brand President - Bed Bath & Beyond |
Schlotzsky's |
Megan Thomas |
Marketing VP |
62 |
06/2023 |
Yes |
Edge Lead |
Brand Marketing VP - Marco's Pizza |
Wells Enterprises |
Isabella Chia |
Marketing VP |
68 |
05/2023 |
Yes |
Edge Lead |
EVP & Managing Director - Field + Farmer |
Workday |
Emma Chalwin |
CMO |
50 |
07/2023 |
Yes |
Edge Lead |
Global Field Marketing EVP - Salesforce |