Decision Makers on the Move Recap: Week of June 19 - 23, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Adeptia
Joanna Schloss
CMO
58
05/2023
Yes
Edge Lead
Marketing SVP - SmartBear
Adeptia
Vance Loiselle
CEO
58
01/2023
Yes
Edge Lead
CEO - Boston Logic
Brand USA
Staci Mellman
Integrated Marketing SVP
63
11/2022
Yes
Edge Lead
CMO - Visit Florida
Brand USA
Clemen Hernandez
Sr. Media Planning Manager
63
04/2023
Yes
Edge Lead
Client Success Manager - Flashtalking by Mediaocean
Brand USA
Jerod Fuchs
Sr. Partner Marketing Manager
63
04/2023
Yes
Edge Lead
Business Partnerships Manager - CrowdRiff
Cruise
Jeff Miller
Marketing VP
59
05/2023
Yes
Edge Lead
Sr. Marketing & Creative Director - Snap
Deka Lash
Cathy Hall
CMO
81
06/2023
Yes
Edge Lead
CMO - Pet Partners
Domino's
Kate Trumbull
Chief Brand Officer
69
03/2023
No
Edge Lead
Advertising & Hispanic Marketing VP - Domino's
goPure Beauty
Bethany Crellin
Marketing VP
49
05/2023
Yes
Edge Lead
Sr. Brand & Influencer Marketing Director - Guthy|Renker
Jamba
Nathan Louer
Chief Brand Officer
50
05/2023
Yes
Edge Lead
Brand Marketing & Activation VP - Jimmy John's
Lemon Perfect
Dana Barba
Marketing SVP
45
05/2023
Yes
Edge Lead
Frontline Marketing SVP - Coca-Cola
OneMain Financial
Warren Lee
Digital Marketing VP
26
05/2023
Yes
Edge Lead
Digital & Marketing Automation VP - insightsoftware
Ring Concierge
Neda Whitney
CMO
77
06/2023
Yes
Edge Lead
SVP & Head of Americas Marketing - Christie's
Rubrik
Andres Botero
CMO
64
06/2023
Yes
Edge Lead
Chief Strategy & Marketing Officer - BlackLine
Saks Off Fifth
Sara Griffin
Chief Marketing & Analytics Officer
54
06/2023
No
Edge Lead
Marketing & Digital VP - Saks Off Fifth
Saks Off Fifth
Mara Sirhal
Chief Merchant & Brand Officer
54
06/2023
Yes
Edge Lead
Brand President - Bed Bath & Beyond
Schlotzsky's
Megan Thomas
Marketing VP
62
06/2023
Yes
Edge Lead
Brand Marketing VP - Marco's Pizza
Wells Enterprises
Isabella Chia
Marketing VP
68
05/2023
Yes
Edge Lead
EVP & Managing Director - Field + Farmer
Workday
Emma Chalwin
CMO
50
07/2023
Yes
Edge Lead
Global Field Marketing EVP - Salesforce