Sales lead: This hire will affect both the company's marketing strategy & agency roster.  Nature's Sunshine Products (NSP) announced Sarah Crockett will join the company as CMO on October 30th, 2023. Crockett most recently served as global CMO of Dickies.  As NSP's CMO, Crockett is tasked with introducing the brand to a new generation of customers.  **We are unable to confirm Crockett's email address until she officially begins. Please reach out to NSP's other DMs for the time ...

Sales lead: Reach out to offer ad space & non-digital agency services.  Outer retained adQuadrant as its digital AOR. The agency will keep making online campaigns as well as introduce new growth strategies.  adQuadrant will focus on promoting a personalized shopping experience and utilize influencers.  In other news: Outer named Phuong Petersen CMO earlier this year. Petersen spent the past couple of years as SimpleTire's CMO. Target demographic: Gen-Xers & millenn...

  Due Date: October 19, 2023 Scope of Work: The City of Corona, CA, is seeking a qualified consultant to enhance the structure & content of the FireSafe Corona website & social media platform for the Fire Department. Contact: Yasmin Lopez // yasmin.lopez@coronaca.gov (**just a note: her name was spelled two different ways in the RFP docs, but this seems to be the correct spelling**) RFP Link

Sales lead: Reach out to see if you can help this emerging brand.  PROVEN Skincare secured $12.2m in a Series A funding round in September 2023. This brings the company's total valuation to $21m.  NewH2 Ventures led the funding round.  It plans on using these funds to expand its product offerings and build out its team. Target demographic: Gen-Z & millennial women The company will likely: Continue ramping up digital spend Seek agency assistance Launch new product...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Authority Brands (AB) recently appointed 360PR+'s Powers Brand Communications as the PR AOR for three of its brands. The agency will now work on Authority's Monster Tree Service, Mosquito Squad, and DoodyCalls brands. Powers will focus on bolstering brand awareness and utilizing high-engagement campaigns to reach new customers, both locally and nationally. We predicted that agency hires would follow AB's recent promotion of Heather McLeod to CGO. This shift seems to ha...

Sales Lead: Codigo 1530, a tequila brand owned by Pernod Ricard (PR), selected Argonaut as its creative AOR, concluding a competitive pitch. The agency will focus on driving awareness and brand differentiation with an upcoming campaign. PR acquired Codigo in October 2022, which gave the company a more diversified portfolio of tequila brands. We predicted that PR would make agency hires when it promoted CMO Colin Kavanagh last month. The brand will likely: Continue bolsterin...

Sales Lead: Stephanie Lynn became the chief commercial officer at Barstool Sports earlier in 2023. Lynn joined from Edgewell Personal Care, where she was the SVP of the global e-Commerce and consumer experience. This role's responsibilities included D2C, B2B, Amazon, omni-channel, digital marketing, analytics, CRM, and digital content creation. She seems to have succeeded Tom Boland, Barstool's CMO until March 2023, but we will, of course, update you as we learn more. ...

Media Sales Lead: Cresco Labs recently became the first-ever THC brand to advertise on Spotify; though its ads don't say "cannabis," they do advertise "wellness products." The deal involves programmatic buys, in-app digital banners, native, and connected TV (CTV) content. The goal is to attract as many new and existing customers as possible to Cresco's website and brick-and-mortars. Made by the company's creative agency, Sister Merci, the campaign Key Lead Takeaways: This marks a bolsterin...