Decision Makers on the Move Recap: Week of September 18 - 22, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
8x8
Bruno Bertini
CMO
49
09/2023
Yes
Edge Lead
Global Demand Generation & Growth Marketing VP - Freshworks
Alto Pharmacy
Jeanne Zucker
CCO
61
04/2023
Yes
Edge Lead
Growth Director - Amazon Care
Atlassian
Zeynep Ozdemir
CMO
57
10/2023
Yes
Edge Lead
CMO - Palo Alto Networks
Big Brothers Big Sisters
Alison Avera
Chief Agency Growth Officer
61
07/2023
Yes
Edge Lead
Chief Strategy & Operations Officer - Teach Plus
Big Brothers Big Sisters
Lauren Forbes Couch
Advertising & Media Campaigns Director
61
04/2023
Yes
Edge Lead
Brand Marketing Director - Carters
Chili's Grill & Bar
Steve Kelly
Marketing VP
82
08/2023
Yes
Edge Lead
Sr. Marketing Director - Pizza Hut
Crunchyroll
Gita Rebbapragada
COO
44
09/2023
No
Edge Lead
CMO - Crunchyroll
Lego
Rudi Anggono
Creative Director
27
09/2023
Yes
Edge Lead
Global Creative Director - Google
tLyft
Felipe Avila
CMO
55
09/2023
Yes
Edge Lead
Marketing VP - The Container Store
OMNI Hotels
Vince Parrotta
COO
61
09/2023
Yes
Edge Lead
Hotel Operations President - Four Seasons
Remedy Place
Stephen Wright
Marketing VP
66
09/2023
Yes
Edge Lead
Managing Director - AZIONE
Rev
Fernando Trueba
CMO
49
09/2023
Yes
Edge Lead
CMO - Favor Delivery
Starkey Hearing
Karen Dvorak
CMO
41
09/2023
Yes
Edge Lead
Communications VP - Starkey Hearing
Tubi
Anjali Sud
CEO
81
09/2023
Yes
Edge Lead
CEO - Vimeo