Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
8x8 |
Bruno Bertini |
CMO |
49 |
09/2023 |
Yes |
Edge Lead |
Global Demand Generation & Growth Marketing VP - Freshworks |
Alto Pharmacy |
Jeanne Zucker |
CCO |
61 |
04/2023 |
Yes |
Edge Lead |
Growth Director - Amazon Care |
Atlassian |
Zeynep Ozdemir |
CMO |
57 |
10/2023 |
Yes |
Edge Lead |
CMO - Palo Alto Networks |
Big Brothers Big Sisters |
Alison Avera |
Chief Agency Growth Officer |
61 |
07/2023 |
Yes |
Edge Lead |
Chief Strategy & Operations Officer - Teach Plus |
Big Brothers Big Sisters |
Lauren Forbes Couch |
Advertising & Media Campaigns Director |
61 |
04/2023 |
Yes |
Edge Lead |
Brand Marketing Director - Carters |
Chili's Grill & Bar |
Steve Kelly |
Marketing VP |
82 |
08/2023 |
Yes |
Edge Lead |
Sr. Marketing Director - Pizza Hut |
Crunchyroll |
Gita Rebbapragada |
COO |
44 |
09/2023 |
No |
Edge Lead |
CMO - Crunchyroll |
Lego |
Rudi Anggono |
Creative Director |
27 |
09/2023 |
Yes |
Edge Lead |
Global Creative Director - Google |
tLyft |
Felipe Avila |
CMO |
55 |
09/2023 |
Yes |
Edge Lead |
Marketing VP - The Container Store |
OMNI Hotels |
Vince Parrotta |
COO |
61 |
09/2023 |
Yes |
Edge Lead |
Hotel Operations President - Four Seasons |
Remedy Place |
Stephen Wright |
Marketing VP |
66 |
09/2023 |
Yes |
Edge Lead |
Managing Director - AZIONE |
Rev |
Fernando Trueba |
CMO |
49 |
09/2023 |
Yes |
Edge Lead |
CMO - Favor Delivery |
Starkey Hearing |
Karen Dvorak |
CMO |
41 |
09/2023 |
Yes |
Edge Lead |
Communications VP - Starkey Hearing |
Tubi |
Anjali Sud |
CEO |
81 |
09/2023 |
Yes |
Edge Lead |
CEO - Vimeo |