Accounts on the Move Recap: Week of September 18 - 22, 2023

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. 

This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site. 

As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Account Index.

Agency
Holding Company
Business Won (Company/Brand)
Industry Tag
Duties
Date Won
Consultant
Incumbent
Inc. Start Date
Inc. End Date
Inc. Tenure (in Months)
Inc. Holding Co.
Edge Lead
5W Public Relations
Independent
Linqto
Financial Services
PR AOR
09/2023
 
 
 
 
 
 
Edge Lead
GALE
Stagwell
Chili's Bar & Grill
Restaurants
CRM AOR
09/2023
 
 
 
 
 
 
Edge Lead
McCann
Interpublic Group
Ikea
Retail
Global Brand Marketing
09/2023
 
 
 
 
 
 
Edge Lead
Novus
Independent
Valvoline
Professional Services
Brand Media AOR
09/2023
 
Initiative
 
 
 
 
Edge Lead
Optimal
Independent
Mazda
Automotive
Search AOR
09/2023
 
 
 
 
 
 
Edge Lead
Powers Brand Communications
360PR
Authority Brands
Professional Services
PR AOR
09/2023
 
 
 
 
 
 
Edge Lead
SwellShark
Independent
PBS
Media & Entertainment
Media AOR
09/2023
 
 
 
 
 
 
Edge Lead
Wunderman Thompson Atlanta
WPP
Lenovo
Consumer Goods
Global B2B Creative
09/2023
R3
 
 
 
 
 
Edge Lead